Believe it or not, your phone is susceptible to viruses, malware, and phishing scams. Protecting your laptop or desktop computer is vital to protecting your data, but you should be keeping an eye on your phone too.
Your phone is in danger of catching a virus or malware from a variety of sources including:
- Malicious apps,
- Fake Wi-Fi,
- Bad links,
- Phishing Emails,
- Phishing Texts,
- And more.
Learn more about the dangers facing your phone and how to protect yourself below.
We are always talking about how beneficial Facebook, Instagram, and other social media platforms can be for your business. Seriously, check out these other posts about managing your social media accounts.
But, what about when you need help getting followers? Posting amazing posts regularly is great, but if no one is following you then no one is seeing your awesome posts. You need to gain those followers first.
Followers Come and Go, Often
The goal with social media is to constantly be gaining followers. You want your count to be going up, never down. That may seem obvious, but it’s easier said than done. Take a look at Techno Goober’s Facebook Follower count:
There are a lot of myths out there about how to extend the life of your phone’s battery. In order to truly take care of your device and prolong its life, use these tips and learn to tell fact from fiction.
How long does your battery last?
The lifetime of a phone battery is approximately 2-3 years, but that’s not to say that your phone or device won’t last longer or shorter. A number of variables impact the life of your device’s battery.
Your device’s battery life is determined by “charge cycles” not time. A charge cycle is determined by your device using a net 100% of its charge.
Most obviously, this is when you fully charge the device to 100% and use it until it dies at 0%. However, a charge cycle also includes times when your phone is at 75% and you use it to 25% (a total of 50% charge) then charge it back to 100% and use it to 50% (another 50%).
A charge cycle is based on the total charge like a tank of gas. You can only fill the car to half a tank two times, but you still use a full tank of gas.
Are you having trouble sleeping lately? Do you use your laptop, phone or tablet in bed at night?
Your phone could be the culprit of your insomnia. Your devices emit a blue light through their screens which has been linked in multiple studies to difficulty falling asleep at night.
The blue light tricks your brain into thinking it is daytime rather than nighttime. This prevents the brain from producing vital sleepy-time chemicals at night.
How do we stop this self-inflicted insomnia?
The easiest solution is to turn off the electronics after dark. If you stop using your device at sunset or around an hour to two hours before bedtime, then your brain will naturally produce the sleepy-time alert in your body.
Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
Remote support is a common practice by IT Support companies like Techno Goober. It’s a relatively simple process on the Tech side, but for the user, it can be uncomfortable or even scary.
A lack of understanding about how remote support works leaves many users with questions and hesitations. Keep reading to learn more about how remote support works and save yourself some worry the next time your computer needs some work done.
How does Remote Support actually work?
If something is going wrong with your computer and you don’t know how to fix it, you call Techno Goober for help. One of our techs will either suggest that you bring the device into our office for repairs or we will suggest remote support.
Remote support is usually suggested when the fix is relatively simple or we need to investigate a little more to determine what’s going wrong on your end.
When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now:
The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that no matter where your prospective customers are looking. Encourage your happy customers to leave reviews on Yelp, Google, Facebook, and directly on your website. Bad reviews can be difficult to manage, but they will happen. Get help managing bad reviews.
You’ll want to keep your reviews fresh too. Reviews become outdated to prospective customers after a few weeks. You should aim to earn 1 new (positive) review every week. Rotate through your various review sites to ensure fresh content.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
How do we fix this?
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
For example, Techno Goober’s domain name is technogoober.com.
Domain Names are an Investment
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment, because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
Social Media Cross-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Cross-posting is harming your business.