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Posts Tagged ‘brand management’

Why Your Small Business Needs Social Media

social media management

Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online.

Why Social Media?

Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next.

Despite its ever-changing nature, you need social media. To reach your audience, you need to be where they are.

68% of US Adults are on Facebook, 81% of millennials use on Twitter daily, and 97% of adults are on at least one social network every day. (Source)

The best statistic for social media though? 74% of Shoppers Make Buying Decisions Based on Social Media. (Source)

74% of shoppers make their buying decisions based on social media! #socialmedia #smm Click To Tweet

That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.

If your brand isn’t online, you could be missing out on valuable connections.

How to Handle Bad Reviews on Facebook

How to Handle Bad Reviews on Facebook

Peer-to-Peer Trust

Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users. 

To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.

As trust in big media goes down, peer to peer influence is going up. Way up! #smm Click To Tweet

Reviews Impact Peer Trust

If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.

If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?

5 Social Media Tips for Job Seekers

Social Media Tips

Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.

Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify information on your resume.

Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.

Online presence, or lack thereof, can make or break your job application. Avoid social media red flags with these 5 Social Media Tips for Job Seekers. #goobertips #smm #adulting #unemployed Click To Tweet

5 Twitter Profiles to Visit When You’ve Had a Bad Day

Follow us on Twitter @techno_goober

Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day.

Scrolling through your newsfeed on Twitter is no guarantee that you’ll find something funny. In fact, after a bad day, scrolling through your feed could be a very bad idea. A symphony of political rants and advertisements for mattresses or meal-prep services could make your day even worse.

Avoid the sound. Go straight to the source of entertainment. If you’re having a bad day, visit these Twitter profiles. We guarantee you’ll laugh. Follow them for a steady source of entertainment in your newsfeed from now on.

If you’re having a bad day, visit our favorite Twitter profiles. We guarantee you’ll laugh. #smm #goobertips @MoonPie @DennysDiner @Wendys @MerriamWebster Click To Tweet

Our Love Affair with Yext

Goober Yext

In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.

This isn’t Paid Advertising I promise.

Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.

If you aren't using @Yext, then your business could be suffering. The kicker? You might not even know. #goobertips Click To Tweet

Facebook Contests Get a Makeover in the New Year

Facebook Reactions

In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.

Facebook’s guidelines now prohibit a number of actions by pages including:

  • “Share this page/post to enter”
  • “Like this page to enter”
  • “Tag a friend to enter”
  • Or using the reactions in an illogical way.
New Facebook Contest Guidelines prohibit the illogical use of reactions. FINALLY! #goobertips Click To Tweet

Social Media 101

Social Media 101

Are you getting the most out of your social media accounts? Social media is the perfect place to connect with past customers and convert potential customers into sales. Not leveraging Facebook means losing out on the easiest and cheapest marketing solution available.

Here are 5 things you should be doing to make the most of your Facebook. Contact Techno Goober for more help developing your personalized marketing plan.

5 things you should be doing to make the most of your Facebook. #smm #Facebook #goobertips Click To Tweet

Digital Marketing doesn’t have to be Hard

digital marketing

Once upon a time, Techno Goober didn’t have the greatest marketing strategy. Living in a small town in a small state, we relied on word of mouth and neighborly love to gain clients. That’s not always enough though.

Eventually, we realized word-of-mouth marketing wasn’t sustainable. Business was slow, and we knew if we didn’t do something fast, we would start to struggle. As a web design company, we needed to up our digital marketing game. That’s when Techno Goober went through a sort of Marketing Renaissance.

Word-of-mouth marketing isn’t sustainable. #smm #marketing #goobertips Click To Tweet

What does your branding say about you?

business branding

Odds are if you’re running a small business the last thing on your mind is your company’s brand. You might even ask, does it really matter that much?

Hell yes, it does!

Your brand isn’t just your logo. It’s how your customers experience your company. That means everything from your culture to the design of your business, to the way you and your employees interact with your customers has an impact on your branding. Learn more about branding your business

HELL YES BRANDING MATTERS! #marketing #branding #goobertips Click To Tweet

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Give us a call, we don’t bite! 302.645.7177