But, what about when you need help getting followers? Posting amazing posts regularly is great, but if no one is following you then no one is seeing your awesome posts. You need to gain those followers first.
The goal with social media is to constantly be gaining followers. You want your count to be going up, never down. That may seem obvious, but it’s easier said than done. Take a look at Techno Goober’s Facebook Follower count:
Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now:
Reviews
Followers
Referrals
Retention
Others?
Reviews
The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that no matter where your prospective customers are looking. Encourage your happy customers to leave reviews on Yelp, Google, Facebook, and directly on your website. Bad reviews can be difficult to manage, but they will happen. Get help managing bad reviews.
You’ll want to keep your reviews fresh too. Reviews become outdated to prospective customers after a few weeks. You should aim to earn 1 new (positive) review every week. Rotate through your various review sites to ensure fresh content.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment, because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
WRONG.
Social Media Cross-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Cross-posting is harming your business.
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.
Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify information on your resume.
Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.
Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day.
Scrolling through your newsfeed on Twitter is no guarantee that you’ll find something funny. In fact, after a bad day, scrolling through your feed could be a very bad idea. A symphony of political rants and advertisements for mattresses or meal-prep services could make your day even worse.
Avoid the sound. Go straight to the source of entertainment. If you’re having a bad day, visit these Twitter profiles. We guarantee you’ll laugh. Follow them for a steady source of entertainment in your newsfeed from now on.
