Posts Tagged ‘brand management’
How to Handle Bad Reviews on Facebook & Google
Peer-to-Peer Trust Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users. To compensate for this loss of trust in big media, users are turning to each other.…
Read More5 Social Media Tips for Job Seekers
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers. Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check…
Read More5 Twitter Profiles to Visit When You’ve Had a Bad Day
Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day. Scrolling through your newsfeed on Twitter is no guarantee that you’ll find…
Read MoreOur Love Affair with Yext
In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s…
Read MoreFacebook Contests Get a Makeover in the New Year
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines. Facebook’s guidelines now prohibit a number of actions by pages including: “Share this page/post to enter” “Like this page to enter”…
Read MoreSocial Media 101
Are you getting the most out of your social media accounts? Social media is the perfect place to connect with past customers and convert potential customers into sales. Not leveraging Facebook means losing out on the easiest and cheapest marketing solution available. Here are 5 things you should be doing to make the most of…
Read MoreDigital Marketing doesn’t have to be Hard
Once upon a time, Techno Goober didn’t have the greatest marketing strategy. Living in a small town in a small state, we relied on word of mouth and neighborly love to gain clients. That’s not always enough though. Eventually, we realized word-of-mouth marketing wasn’t sustainable. Business was slow, and we knew if we didn’t do…
Read MoreWhat does your branding say about you?
Odds are if you’re running a small business the last thing on your mind is your company’s brand. You might even ask, does branding really matter that much? Hell yes, it does! Your brand isn’t just your logo. It’s how your customers experience your company. That means everything from your culture to the design of…
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