If you run a Facebook page for your business, club, or job, you know that Facebook provides Insights on your page. They can be found under the Insights tab at the top of the page or directly below a boosted posts.
Insights are analytics on the post or page. They show you how successful your post or page is using exact numbers. In the Insights tab, you can see how well your page does daily, weekly, monthly, quarterly, and even annually.
The analytics are helpful for quickly seeing how popular or successful your posts are. But, what do they all mean? Learn more about words like Reach, Engagements, Clicks, Followers, and Likes.
When your children are using devices that can connect to the internet, you should be using Parental Restrictions to protect them. Apple makes it very easy to set Parental Controls on your iPhone, iPad, or iPod Touch. These restrictions allow you to control a number of things including purchasing, internet browsing, downloading apps, and viewing explicit content. Learn more about Parental Restrictions on iPhone below.
Why Use Parental Restrictions
There are parents who don’t let their kids play with technology. These old-school parents sometimes shame others for giving their kids screen-time, and they boast about how tech-free their kids are. Then there’s the rest of us. We’re the ones that need a few minutes of peace to cook dinner or just want the kids to be quiet on car rides.
Letting your children have screen-time doesn’t make you a bad parent. However, you should be doing everything you can to protect your kids and your wallet from the perils of the internet.
Parental Restrictions allow your children to use their devices and give you peace of mind while they do it. As a parent, all you want to do is protect your kids. The internet makes it easier for your kids to unknowingly interact with predators. To prevent that, use Parental Restrictions.
Social Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business.
If you’re too busy to run your social media pages, you should consider hiring a social media management company to do it for you. Posting regularly on social media can increase your sales by generating more brand trust from your followers and prospective customers. In fact, 75% of shoppers reported that they make buying decisions based on social media.
Don’t lose out on sales by neglecting your social media presence. Let the professionals groom and grow your social media presence while you focus on more important stuff.
Social Media, and especially Facebook, is such a large part of our world that we often don’t stop to think before posting something online. This can spell problems for both our personal and our professional accounts.
Before you post, you should take a step back and carefully consider your post. For professional or business pages, you should be especially careful with what you post.
Use the tips below for crafting the perfect Facebook post.
Facebook Post Content
The content of your Facebook post is the part with words, the actual text portion. While this seems like the easiest part to create, there are some things you should consider first.
Length of the Post
The optimal length of a Facebook post is 40 characters. That’s right. 40. Well, some experts say up to 80 characters is ok too. That’s less than the original Tweet length. Of course, you can add up to 63,206 characters total, but you don’t want to. You want 40-80.
Choosing a company to design your website can be difficult. With several web agencies in the area, how can you be sure that you are getting the best bang for your buck?
Here are 20 questions to ask your web developer and web designer to ensure that you are getting the site your business deserves.
1. Do you use pre-made templates? Or custom designs?
Many web development companies use pre-made templates. These templates don’t look bad, but your website could look eerily similar to a few others in their portfolio. Be sure to ask if your website will be custom or template.
At Techno Goober, we create both custom websites and template sites. The main difference between the two is the budget. A larger budget receives a custom website, while we use templates on smaller budget designs to save you money. Don’t worry though. We have plenty of templates to choose from that will make your website look one-of-a-kind every time.
We are always talking about how beneficial Facebook, Instagram, and other social media platforms can be for your business. Seriously, check out these other posts about managing your social media accounts.
But, what about when you need help getting followers? Posting amazing posts regularly is great, but if no one is following you then no one is seeing your awesome posts. You need to gain those followers first.
Followers Come and Go, Often
The goal with social media is to constantly be gaining followers. You want your count to be going up, never down. That may seem obvious, but it’s easier said than done. Take a look at Techno Goober’s Facebook Follower count:
Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now:
The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that no matter where your prospective customers are looking. Encourage your happy customers to leave reviews on Yelp, Google, Facebook, and directly on your website. Bad reviews can be difficult to manage, but they will happen. Get help managing bad reviews.
You’ll want to keep your reviews fresh too. Reviews become outdated to prospective customers after a few weeks. You should aim to earn 1 new (positive) review every week. Rotate through your various review sites to ensure fresh content.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
How do we fix this?
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
Social Media Cross-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Cross-posting is harming your business.