You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
Social Media Auto-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Auto-posting is harming your business.
Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online.
Why Social Media?
Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next.
Despite its ever-changing nature, you need social media. To reach your audience, you need to be where they are.
68% of US Adults are on Facebook, 81% of millennials use on Twitter daily, and 97% of adults are on at least one social network every day. (Source)
The best statistic for social media though? 74% of Shoppers Make Buying Decisions Based on Social Media. (Source)
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
Reviews Impact Peer Trust
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.
Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify information on your resume.
Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
- “Share this page/post to enter”
- “Like this page to enter”
- “Tag a friend to enter”
- Or using the reactions in an illogical way.