Why Your Small Business Needs Social Media

Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online. Why Social Media? Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next. Despite its ever-changing nature, you need social media. To…

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How to Handle Bad Reviews on Facebook & Google

Peer-to-Peer Trust Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.  To compensate for this loss of trust in big media, users are turning to each other.…

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5 Social Media Tips for Job Seekers

Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers. Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check…

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Facebook Contests Get a Makeover in the New Year

In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines. Facebook’s guidelines now prohibit a number of actions by pages including: “Share this page/post to enter” “Like this page to enter”…

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