Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
Reviews Impact Peer Trust
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Traveling for business is required for many jobs. Working while traveling for pleasure is often a necessary evil for many small business owners as well. To protect you and your devices while you’re working on the go, you should understand the dangers of public Wi-Fi.
What is Public Wi-Fi?
Public Wi-Fi is any wireless network that can be accessed in a public place. This includes wireless internet at the airport, hotel, train station, library, coffee shop, and more. There is accessible wireless internet nearly everywhere you go. Some wireless service providers even offer Wi-Fi connectivity on major highways.
It may seem relatively harmless or even safe to connect to the wireless network at your hotel or local library. But there could be dangers lurking around every corner on these strange wireless connections. Dangers that you might not even notice or have any power against.
Dangers of Public Wi-Fi
On public Wi-Fi, your device is unprotected from any number of dangerous viruses, malware, or other virtual attacks. Like having unprotected sex, using an unprotected public network could have very real consequences.
As small businesses, it’s important for us to be conscious of the security needs of our clients and customers. As a web development company, in particular, we must always be thinking about how to maintain the privacy and security of our clients AND our clients’ clients.
As a business, it is necessary to collect information about your client. This information can be used for a variety of purposes from leads to newsletters or even internal research. The most important thing that businesses must remember when collecting any information from clients is to collect only what you need and maintain transparency.
There are a number of factors that impact the security of your password from the complexity and length or even how easy it is to guess by those around you.
To check if your password is secure enough, ask yourself the following questions. (And answer honestly.)
- How long has it been since you changed your password?
- Do you use the same one for more than one website?
- How many people know what your password is?
- How complex or simple is it?
Net Neutrality has been in the news recently, but in our business, we find that a lot of people don’t truly understand what is going on. Let us break it down for you.
What is Net Neutrality?
Net Neutrality is the principle that the internet should be free and unimpeded. This ensures that freedom of speech is maintained. This seems a little scary, so let’s break it down a little further.
Frank Payton, the Uber Goober at Techno Goober, shares his thoughts on contact forms after over 10 years developing websites one client at a time.
Websites Generate Sales Leads
The core of Techno Goober lies in our ability to produce a quality website that produces leads. The most important reason to have a website is to have an online presence. That online presence lends credibility to your company or organization. It would be nice that your investment resulted in some return though right?
One of the methods for capturing leads from your website has always been the contact form. The goal of the contact form is for the user to fill it out. Then you receive it and contact them resulting in sales. Sounds pretty simple, but the flaws are undeniable.
Over time, I have come to despise this required form of lead generation, but my hatred has put our client’s websites in a better position because of it.
Are you getting the most out of your social media accounts? Social media is the perfect place to connect with past customers and convert potential customers into sales. Not leveraging Facebook means losing out on the easiest and cheapest marketing solution available.
Here are 5 things you should be doing to make the most of your Facebook. Contact Techno Goober for more help developing your personalized marketing plan.
Phishing scams can be dangerous for you and your online accounts. Your email provider, like Google, works very hard to ensure that its email clients are safe from phishing scams. However, that just means that when a phishing scam does get through it is especially deceptive.
What is phishing?
Phishing scams are emails, texts, or phone calls that try to trick you into clicking a link, revealing confidential information, or downloading a virus. These scams are usually easy to spot for a number of reasons, but, sometimes, they are incredibly difficult to spot leaving you vulnerable.
There is nothing worse than when you find out your password wasn’t as secure as you thought it was. One minute your account is secure, the next, your Facebook account has twenty new posts asking your friends to send you money in Zimbabwe.
Obviously, most people these days know when they’re being duped, but just because none of your friends click the link, doesn’t mean that you are safe from danger. When someone hacks into your account, they have access to your profile, any account connected to your Facebook, and all of your personal information.
The internet is a world of magic and unicorns. But, it can also be a dark and occasionally dangerous place.
You need to be careful. Any of those supposedly happy and helpful dragon egg sellers could secretly be highwaymen waiting to steal your passwords.
To avoid the dangers of the internet, you should follow some very important rules.