SEO stands for Search Engine Optimization, and it is one of the best investments that a small business can make in its online presence. Implementing a few small strategies early on can drastically improve your business and allow you to grow your sales exponentially later on.
Don’t believe us? Here are 5 Reasons How SEO Benefits Small Businesses.
1. SEO Forces You to Build a Better Website
First and foremost, in order to have good SEO, you have to have a good website. Your website has to have lots of content, images, and information to give users everything they need to know.
An optimized website will have sufficient content and images for a user to read and understand. Why? The basis of SEO is for search engines to read hundreds of websites and use that information to determine which website best answers a searchers query.
Your cell phones, laptops, tablets, and other devices are designed to withstand certain weather conditions. Developers know that your device will spend a lot of time outside and needs to be durable. However, that doesn’t make them perfect.
The wear-and-tear associated with summer conditions can seriously harm your device if you aren’t careful. Rather than spend hundreds of dollars to replace a device that was damaged this summer, learn how to protect them instead.
Concerned about your aging friend or family member? Sign them up for Techno Goober’s Senior Tech Support Services. Discounted tech help designed just for seniors. Learn more.
Avoid Extreme Heat
Your devices are built to withstand hot temperatures. However, they aren’t designed to withstand extreme temperatures.
In the summer, the black screen of your phone absorbs more heat than you think. In fact, exposure to extreme heat can cause some elements inside your phone to actually melt. Even in less extreme cases, the heat can damage the internal battery causing it to fail.
Something as simple as placing your phone in the dashboard of your car or out on your towel at the pool can cause your device to quickly overheat. To avoid paying for your mistake, here’s how to protect your device from the summer heat.
After you’ve met with your designer to go over the basics, they will take a week or two to start designing a sample for you. The only information they have to work with is what you told them in the meeting or in your artwork questionnaire. Sometimes, that information might not have been enough. Sometimes, the wires get crossed and the design doesn’t turn out exactly how you were imagining.
Don’t get discouraged. Don’t get angry. It’s time to get down to work and figure out exactly what you need to do to get your message across to them and get a design that meets your needs.
1. Be Specific
This is the most important piece of advice in this article. That’s why it’s at the top. When giving feedback to your designer, whether you love it or hate it, you have to be as specific as possible. Don’t beat around the bush or use vague language. They are pretty talented designers, but they can’t read minds.
Providing feedback to your designer about your new website can be challenging. You may not know what lingo to use, or what you are feeling. Take your time, review the design several times. When you feel you’ve had adequate time to review the site and absorb everything that is happening, then it’s time to start providing feedback.
You can use the handy comment function built-in to the page we sent you. This is helpful when making very specific comments. But what about the other questions you may have? Learn how to word your feedback in a constructive way to help your designer.
1. Look at other websites.
To start, look at other websites. Look at your competitors locally and nationally. Look at bad websites and look at amazing websites. This will give you an idea of what you may want to strive for, and what you don’t like.
Note the look, feel, and function of websites you like and don’t like. Having another website to look at could help the designer understand what you are looking for when you aren’t sure how to put it into words.
Choosing a company to design your website can be difficult. With several web agencies in the area, how can you be sure that you are getting the best bang for your buck?
Here are 20 questions to ask your web developer and web designer to ensure that you are getting the site your business deserves.
1. Do you use pre-made templates? Or custom designs?
Many web development companies use pre-made templates. These templates don’t look bad, but your website could look eerily similar to a few others in their portfolio. Be sure to ask if your website will be custom or template.
At Techno Goober, we create both custom websites and template sites. The main difference between the two is the budget. A larger budget receives a custom website, while we use templates on smaller budget designs to save you money. Don’t worry though. We have plenty of templates to choose from that will make your website look one-of-a-kind every time.
Believe it or not, your phone is susceptible to viruses, malware, and phishing scams. Protecting your laptop or desktop computer is vital to protecting your data, but you should be keeping an eye on your phone too.
Your phone is in danger of catching a virus or malware from a variety of sources including:
- Malicious apps,
- Fake Wi-Fi,
- Bad links,
- Phishing Emails,
- Phishing Texts,
- And more.
Learn more about the dangers facing your phone and how to protect yourself below.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
How do we fix this?
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
Techno Goober employs a brother-sister team. One tech and one amazing (and very humble) writer. Recently, a client approached Tech Steve (my brother) and asked about installing a Google Home.
The client wanted to know: Is Google Home worth it?
The product boasts voice-controlled services like music control, TV control, shopping lists, phone calls, texting, and smart home features like turning lights on and off. We all know that products may boast amazing services, but are the services really all that special?
Your website is your first impression. Potential customers see your website and decide whether you are the right place for them to take their business. Don’t lose clients because your website is outdated or hard to use. Call the Goobers today to schedule your free consultation: 302.645.7177
You are a small business trying to stand out in a sea of other small and large businesses. You need to convince your potential customer to choose you over your competitor. How do you do that?