Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now:
Reviews
Followers
Referrals
Retention
Others?
Reviews
The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that no matter where your prospective customers are looking. Encourage your happy customers to leave reviews on Yelp, Google, Facebook, and directly on your website. Bad reviews can be difficult to manage, but they will happen. Get help managing bad reviews.
You’ll want to keep your reviews fresh too. Reviews become outdated to prospective customers after a few weeks. You should aim to earn 1 new (positive) review every week. Rotate through your various review sites to ensure fresh content.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
WRONG.
Social Media Cross-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Cross-posting is harming your business.
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.
Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify information on your resume.
Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.
Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day.
Scrolling through your newsfeed on Twitter is no guarantee that you’ll find something funny. In fact, after a bad day, scrolling through your feed could be a very bad idea. A symphony of political rants and advertisements for mattresses or meal-prep services could make your day even worse.
Avoid the sound. Go straight to the source of entertainment. If you’re having a bad day, visit these Twitter profiles. We guarantee you’ll laugh. Follow them for a steady source of entertainment in your newsfeed from now on.
As small businesses, it’s important for us to be conscious of the security needs of our clients and customers. As a web development company, in particular, we must always be thinking about how to maintain the privacy and security of our clients AND our clients’ clients.
Collecting Information
As a business, it is necessary to collect information about your client. This information can be used for a variety of purposes from leads to newsletters or even internal research. The most important thing that businesses must remember when collecting any information from clients is to collect only what you need and maintain transparency.
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
Your website is your first impression. Potential customers see your website and decide whether you are the right place for them to take their business. Don’t lose clients because your website is outdated or hard to use. Call the Goobers today to schedule your free consultation: 302.645.7177
Your story…
You are a small business trying to stand out in a sea of other small and large businesses. You need to convince your potential customer to choose you over your competitor. How do you do that?
