Facebook Terms Explained

If you run a Facebook page for your business, club, or job, you know that Facebook provides Insights on your page. They can be found under the Insights tab at the top of the page or directly below a boosted posts. Insights are analytics on the post or page. They show you how successful your…

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How Social Media Management Works

Social Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business. …

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How to Mix Up your Social Media Posts

Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up! Knowing Your Audience If your audience is…

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5 Ways to Manage Your Reputation on Social Media

When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now: Reviews Followers Referrals Retention Others? Reviews The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that…

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4 Ways to Stop Facebook from Killing Your Sales

Does your business, like many others, rely on Facebook to remain connected to your customers? Do you use Facebook for its free marketing opportunities? Does your Facebook page drive traffic to your website? All of that and more could be changing for your business. Facebook is always changing, but the most recent change will prevent…

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4 Ways Cross-Posting is Harming Your Business

You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right? WRONG. Social Media…

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Why Your Small Business Needs Social Media

Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online. Why Social Media? Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next. Despite its ever-changing nature, you need social media. To…

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5 Social Media Tips for Job Seekers

Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers. Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check…

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5 Twitter Profiles to Visit When You’ve Had a Bad Day

Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day. Scrolling through your newsfeed on Twitter is no guarantee that you’ll find…

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Internet Privacy Practices for Businesses

As small businesses, it’s important for us to be conscious of the security needs of our clients and customers. As a web development company, in particular, we must always be thinking about how to maintain the privacy and security of our clients AND our clients’ clients. Collecting Information As a business, it is necessary to…

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