After you’ve met with your designer to go over the basics, they will take a week or two to start designing a sample for you. The only information they have to work with is what you told them in the meeting or in your artwork questionnaire. Sometimes, that information might not have been enough. Sometimes, the wires get crossed and the design doesn’t turn out exactly how you were imagining.
Don’t get discouraged. Don’t get angry. It’s time to get down to work and figure out exactly what you need to do to get your message across to them and get a design that meets your needs.
This is the most important piece of advice in this article. That’s why it’s at the top. When giving feedback to your designer, whether you love it or hate it, you have to be as specific as possible. Don’t beat around the bush or use vague language. They are pretty talented designers, but they can’t read minds.
Providing feedback to your designer about your new website can be challenging. You may not know what lingo to use, or what you are feeling. Take your time, review the design several times. When you feel you’ve had adequate time to review the site and absorb everything that is happening, then it’s time to start providing feedback.
You can use the handy comment function built-in to the page we sent you. This is helpful when making very specific comments. But what about the other questions you may have? Learn how to word your feedback in a constructive way to help your designer.
1. Look at other websites.
To start, look at other websites. Look at your competitors locally and nationally. Look at bad websites and look at amazing websites. This will give you an idea of what you may want to strive for, and what you don’t like.
Note the look, feel, and function of websites you like and don’t like. Having another website to look at could help the designer understand what you are looking for when you aren’t sure how to put it into words.
Choosing a company to design your website can be difficult. With several web agencies in the area, how can you be sure that you are getting the best bang for your buck?
Here are 20 questions to ask your web developer and web designer to ensure that you are getting the site your business deserves.
1. Do you use pre-made templates? Or custom designs?
Many web development companies use pre-made templates. These templates don’t look bad, but your website could look eerily similar to a few others in their portfolio. Be sure to ask if your website will be custom or template.
At Techno Goober, we create both custom websites and template sites. The main difference between the two is the budget. A larger budget receives a custom website, while we use templates on smaller budget designs to save you money. Don’t worry though. We have plenty of templates to choose from that will make your website look one-of-a-kind every time.
Does your business, like many others, rely on Facebook to remain connected to your customers?
Do you use Facebook for its free marketing opportunities?
Does your Facebook page drive traffic to your website?
All of that and more could be changing for your business.
Facebook is always changing, but the most recent change will prevent businesses and brands from reaching their followers as much as before. The social media giant will now boost content from friends and family members before businesses, brands, and news outlets. Not only will this totally revolutionize your feed, but it may harm your business.
By training businesses to rely on it so heavily, Facebook may be inadvertently killing businesses.
You aren’t alone. Techno Goober like many other businesses in our area relies on Facebook as a major piece of our sales strategy. Without it, we would be less likely to keep in contact with our previous, current, and prospective clients.
There isn’t really any way to “fix” the issues since Facebook has already begun blocking businesses and brands in newsfeeds. However, there are ways to adapt to the change.
You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.
This isn’t Paid Advertising I promise.
Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.
There are a number of phrases we dread hearing from a client. Whenever we hear them, bad things happen. As a client, your goal is to get the best service and receive the best product. To avoid unleashing the wrath of our web developers and designers, do your best to avoid these phrases.
As small businesses, it’s important for us to be conscious of the security needs of our clients and customers. As a web development company, in particular, we must always be thinking about how to maintain the privacy and security of our clients AND our clients’ clients.
Collecting Information
As a business, it is necessary to collect information about your client. This information can be used for a variety of purposes from leads to newsletters or even internal research. The most important thing that businesses must remember when collecting any information from clients is to collect only what you need and maintain transparency.
Net Neutrality has been in the news recently, but in our business, we find that a lot of people don’t truly understand what is going on. Let us break it down for you.
What is Net Neutrality?
Net Neutrality is the principle that the internet should be free and unimpeded. This ensures that freedom of speech is maintained. This seems a little scary, so let’s break it down a little further.
