We start our process by understanding your goals. Clear goals allow our Web team the ability to focus on what will provide the most impact and move your company forward.
Once your new website is up and running, it needs to convey exactly what we set out to accomplish based on your requirements.
Goals and Branding
Consider questions such as:
- What do you want the website to do for you?
- Who is your target audience?
- Who are you competing with?
Branding is a key element of everyone’s business as well as your online presence. If branding is your issue, we offer services to get that straightened out.
How to Brand your Business
Techno Goober will work with you to understand exactly how you have branded yourself in the community.
We want to be sure that there is a consistency in what we do for your business when creating the look & feel of your website.
Your brand also plays an important role in the design process. We will want to visually convey key brand perceptual ideas within the design.
During the artwork phase, we will deliver a graphical representation of what we feel will best brand you online. With your feedback and approval of the artwork, we can proceed to development.
During the development process, Techno Goober will determine your content requirements.
- What is your message?
- Who are you?
- What do you do or offer?
- Where are you located?
- Most importantly, why should they choose you?
Content can be the most difficult part of the web design process, but Techno Goober will make it as painless as possible.
It will require various levels of interaction with you, and the options you’ll have in providing us content are as follows:
- We can work with any existing content and verify that, based on our conversations, it will portray what is needed for your online audience.
- Let us interview you so that we can help you to come up with the content.
- Point us to online articles or sites where we can conduct some research, on your behalf, to help write your content.
No matter which option you choose, it is important you are involved in the process.
Never allow a web development company to assume they know more about who you are and how you want to be represented online.
Techno Goober promises to get to know your business and work closely with you to develop content.
Use these tools for providing feedback to your designer:
- Beginner’s Guide to Web Design
- How Long Does it Take to Create a Website
- 10 Tips for Giving Helpful Feedback on Web Design
- 5 Things to Help Your Designer Understand What You Want
- Phrases to Avoid in Web Development
Techno Goober provides two training sessions with each project. In the first session, you will learn how to enter the content directly.
In the follow-up session, after you have had a chance to work on your easy-to-navigate backend, you will be trained in areas you need more assistance in. Based on the scope and budget of your project, we will either implement the content or you will enter the content after we provide you a personalized training session with an instruction manual customized just for you.
Once we have met the objectives of the project and get close to launching, we go through a stringent “Quality Assurance” process.
Testing of the site is critical, as there will inevitably be issues that need to be addressed before the site goes live.
There is nothing that erodes a brand more than a site that doesn’t function properly, has misspellings or broken design elements, etc.
At this stage, the site will also need to be reviewed on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile) to see if and where breaks occur.
Your website with us will be responsive and automatically adjust to the dimensions of all commonly used devices to access your website.
Launching your site is the celebration and culmination of all the hard work that has gone into the site. It’s the big day.
It is the final polishing of design elements, the deep testing of interactivity and features and, most of all, a consideration of the user experience.
Techno Goober feels that launching your site is just the beginning of our relationship. Websites are living, breathing entities and need constant care and maintenance.
Once it is launched, we will submit your website to all major search engines and setup Google Analytics. Google Analytics is a tool you can use to view and track the metrics of your site over time.
After your site is up and running, we will be happy to meet with you again. We would love to work with you to see where you can grow your business further online with our expertise.
After all, we have a Goober for all your web & tech needs! Learn how we stay organized throughout this lengthy process.