Web Design, SEO and Social Media Trends for 2022

An online presence is crucial for business growth. Your website and social media help people find you, connect with existing customers, and build your brand. Keeping up with every trend can be overwhelming, so here are some of the top trends in web design, SEO, and social media, along with steps you can take to meet them.

7 web design trends

1. Scrollytelling

Design that tells a story through visuals and animations as you scroll, revealing more the further down the page you go.

2. Retro design

Bright colors, classic filters, retro fonts, and grain bring a nostalgic feel that helps people feel connected.

3. Handmade graphics

Hand-drawn doodles and analog textures add personality that computer-perfect design often lacks.

4. Going off the grid

Breaking the grid draws attention to a specific element and adds visual interest.

5. Multilayers

Layering imagery and text adds depth and keeps users exploring longer, especially with animation.

6. Typographic hero images

Using bold typography instead of a photo for the hero makes a strong brand statement.

7. Visible borders

Showing the underlying grid lines structures content clearly and cleanly.

7 SEO trends

1. First-party data

With third-party cookies going away, build a first-party data plan to learn about your audience directly through newsletters, quizzes, and interactive content.

2. Page speed

Faster pages keep visitors around. Optimize image sizes, hosting, and code to improve load times, especially on mobile.

3. User intent

Focus on what your audience is actually searching for and create content that answers their questions.

4. Evergreen content

How-to guides, checklists, and beginner guides keep their value over time and bring steady traffic.

5. The E-A-T principle

Expertise, authoritativeness, and trustworthiness matter. Use experts, back up claims, and link to reputable sources.

6. Long-form content

Longer, well-structured pieces tend to rank better. Break them up with subheadings so they are easy to scan.

7. Keyword clusters

Group keywords with similar intent to rank for the many ways people search for the same thing.

7 social media trends

1. Reels

Short, entertaining video is here to stay. Align reels with your marketing goals rather than posting randomly.

2. Long-form video and audio

Longer videos and live audio rooms are growing too, giving you more ways to connect.

3. Intimate communities

Facebook groups, live video, and audio rooms help you build smaller, engaged communities.

4. Original over shorts

On YouTube, focus on strong keywords and original long-form content rather than chasing shorts.

5. LinkedIn creator mode

Creator mode unlocks tools, newsletters, and live video to grow your professional brand.

6. Social commerce

Shopping features on Instagram, Facebook, TikTok, and Pinterest make it easier to sell where people already are.

7. Burnout prevention

Sustainable posting and a focus on mental health keep creators and teams healthy for the long run.

Trends come and go, but a solid online presence built on a great website, thoughtful SEO, and consistent social media will always serve your business well. Need a hand? That is what we are here for.