Custom programming for whatever you need
When off-the-shelf won’t cut it — AI features, mobile apps, and integrations between systems that were never meant to talk to each other. Coded to your specifications, then shipped and supported.
When the plugin for it doesn’t exist.
Sometimes a business needs something no plugin does. A quoting tool that follows your actual pricing rules. An assistant that answers customer questions out of your own documents. An app your crew uses in a truck with one bar of signal. A nightly job that moves orders off your website and into the software you already run the business on, so nobody has to retype them.
That is custom programming: functionality built to your requirements instead of bent out of somebody else’s product. We scope it honestly, build it, put it in front of your people, and stay on it afterwards — because software that nobody maintains quietly stops working.
Software shaped like your business.
Some of this bolts onto the website you already have. Some of it is a separate piece of software that happens to share your login. We will tell you which one you need.
AI features
Assistants that answer from your own documents, search that understands a full sentence, and tools that read the paperwork so your staff do not have to. More on that below.
Progressive web apps
An app that installs straight from the browser onto a phone’s home screen — no store, no download, works offline, updates the moment we push it.
Native iOS & Android apps
Real apps built for the phone itself, published to the App Store and Google Play under your name. How we handle publishing.
Integrations & APIs
Getting two systems that were never designed to talk to each other to talk to each other — your website and your CRM, your scheduler, your accounting, your inventory, your supplier’s feed.
Custom WordPress & WooCommerce
Calculators, configurators, quoting tools, membership rules, booking logic, shipping rules — the behavior a plugin gets you 80% of the way to and then stops.
Internal tools & automation
Dashboards, job boards, field-crew tools, and the nightly jobs that move data around so nobody has to retype an order into a second system at 6pm.
AI that actually does something.
“AI-powered” is in every sales pitch right now and most of the time it means a chat bubble that repeats your homepage back to the customer. The useful version is narrower and much more boring: pick one job your staff do by hand every day, and hand that specific job to a model. Here is what that looks like in practice.
An assistant that knows your business
A chat assistant that answers from your material — your manuals, policies, price sheets, spec documents, past job notes — instead of guessing. When it does not know, it says so and hands the visitor to a person, which is the part most bolted-on chatbots get wrong.
Search that understands the question
Customers do not search the way your catalog is organized. Semantic search matches what they meant — “something that will hold a 40lb TV on a plaster wall” — against your products, knowledge base or archive, instead of failing on a keyword they did not know to type.
Paperwork in, clean data out
Invoices, purchase orders, permits, applications, insurance forms, supplier PDFs. We read them, pull out the fields that matter, and drop them into your system already structured — with the original attached so somebody can check it.
Sorting and routing what comes in
Form submissions, emails and requests read, summarized, tagged and sent to the right person — with the urgent ones flagged and a draft reply already written for whoever picks it up.
Drafting tools with a human gate
Product descriptions, listing copy, service summaries, translations — generated in bulk into a review queue that somebody on your team approves before a word of it goes live. Nothing publishes itself.
Wired into what you already run
We connect the major models — OpenAI, Anthropic, Google — to your CRM, inventory, scheduling or accounting through their APIs. It runs on your accounts and your keys, so the data stays yours and you can see exactly what it is costing.
The honest version of what AI can do here
A language model is superb at reading, sorting, summarizing and drafting, and it is unreliable at arithmetic, at rules that must be exactly right every time, and at admitting when it is out of its depth. So we build the guardrails in: pricing and eligibility logic stays in ordinary code where it can be tested, the model is restricted to your own source material, and anything that touches a customer or an invoice gets a human approval step unless you tell us otherwise. AI features also carry a running cost — every question costs a fraction of a cent in API usage — and we will size that for you before you commit, not after.
Web app, native app, or both.
Plenty of businesses ask for an app when what they need is a website that works properly on a phone, and plenty of others genuinely need the real thing. The difference is worth understanding before anybody writes a line of code, because it changes the budget considerably.
Progressive web app (PWA)
A website that behaves like an app. It installs to the home screen from the browser with its own icon, opens full screen with no address bar, works offline or on bad signal, and can send push notifications on both Android and iOS. One build covers every device.
Best when the audience is your customers, you want them in without a download, and you need to fix something at 4pm and have it live at 4:05 — no store review, no waiting for anyone to update.
Native iOS & Android
Built for the phone itself, with full access to the hardware and the operating system: camera and barcode scanning, Bluetooth, background location, biometrics, Apple Wallet, offline-first local storage, and the smoothest possible performance.
Best when you need a device feature the browser cannot reach, the app has to work all day in the field, or being findable in the App Store and Google Play is part of the point.
Both, on purpose
A common and sensible split: a PWA for the public, where friction kills signups, and a native app for the crew, where the camera and offline mode earn their keep. They share one back end and one set of data.
Best when two very different groups use the same system in very different conditions, and one compromise build would serve neither of them well.
Getting it into the App Store and Google Play.
Building the app is roughly half the job. The other half is the part nobody warns you about, and we do all of it.
Developer accounts in your name
We set up the Apple Developer Program membership and the Google Play developer account, and we set them up under your business, not ours. The app, the listing and the reviews belong to you — if you ever leave us, they come with you. Budget the platform fees on top: Apple charges $99 a year, Google a one-time $25.
The store listing itself
Icon, screenshots at every size both stores demand, preview video if it helps, title, subtitle, keywords and description written to be found — plus Apple’s privacy nutrition labels and Google’s Data Safety form, which have to match what the app actually does.
Signing, builds & test releases
Certificates, provisioning profiles and signing keys handled and kept safe, then a real build put in front of your team through TestFlight and Google Play internal testing so problems get found before the public does.
Submission — and rejections
We submit, we track the review, and when a reviewer pushes back we handle the correspondence. Rejections are normal and usually fixable in a day. Apple in particular will reject an app that is only a wrapped website, which is exactly why we scope that question honestly at the start.
Updates for as long as you have it
iOS and Android ship a major version every year and both stores raise their minimum requirements behind it. An app nobody maintains stops installing within a couple of years. We keep yours building, passing review and on the store.
Or no store at all
If the app is for your own staff, we can distribute it privately instead — a PWA they install from a link, or a managed internal release — and skip the review process entirely. Fewer people need the App Store than think they do.
It depends on the design and the complexity.
That is not a dodge — it is the honest answer, and anyone quoting custom software off a price list before they know what it has to do is guessing. What we can do is tell you exactly which decisions move the number, so you can steer them.
How much design is bespoke
A tool built on your existing site’s styling costs a fraction of one designed screen by screen from scratch. Custom interface work is usually the single biggest lever on the price.
How much it has to do
Number of screens, number of user roles, and every rule and edge case behind them. “Members see different pricing” is one sentence to say and a great deal of logic to build and test.
What it has to talk to
Every system we integrate with adds work, and old software with a poorly documented API adds more than a modern one. This is where estimates most often move.
Web, PWA, native — or all three
A PWA is one build. Native iOS and Android is more, plus store setup, review and ongoing platform maintenance. Choosing this well is worth real money.
Your existing data
Migrating and cleaning what you already have — spreadsheets, an old database, fifteen years of records — is frequently underestimated and occasionally the biggest job in the project.
What it costs to keep running
Hosting, AI usage, third-party services, store fees and maintenance. We put the monthly figure in front of you with the build price, so the number is not a surprise in month three.
A clear path from start to launch.
Discovery
We learn your goals and customers.
Plan & Design
We map and design the right solution.
Build & Optimize
We develop it fast, secure, and SEO-ready.
Launch & Support
We ship it and stick around to help you grow.
Questions? We’ve got answers.
Still curious? Give us a call — we don’t bite.
It depends on the design and the complexity, and we quote it after we understand both. The things that move the number most are how much of the interface is designed from scratch, how many rules and user roles sit behind it, how many other systems it has to talk to, and whether it ships to the app stores. We scope it with you first and then give you a real figure, including what it will cost to run each month. The full list of cost drivers is above.
Here is the test we use. Does it need something only the phone itself can give you — barcode scanning, Bluetooth, background location, biometrics, all-day offline use? Then native. Is it for customers, who mostly will not download anything? Then a PWA, which installs from the browser and skips the store entirely. Most businesses asking for an app are better served by a PWA, and we will say so even though it is the cheaper job.
Yes — developer accounts, signing keys, icons, screenshots, listing copy, privacy disclosures, test builds, submission, and the back-and-forth with reviewers if something gets kicked back. We set the accounts up in your business’s name so you own the listing. The platform fees are yours and are modest: $99 a year to Apple, a one-time $25 to Google. Full detail above.
Usually, yes, and usually without a rebuild. Most AI features are their own piece of software that connects to your site rather than living inside it, so an older WordPress build is rarely a blocker. What matters more is whether the material the assistant needs — your documents, product data, policies — exists somewhere we can reach. If it only lives in someone’s head, that is the first thing to fix.
A focused integration or a single custom feature is typically a matter of weeks. A full application, and especially one going to both app stores, is a matter of months — and app store review adds its own time on the end, usually days rather than weeks but not always. You get a timeline with the quote, and we tell you when it moves rather than letting you find out.
Custom software is not a thing you finish. Browsers change, iOS and Android ship a new version every year, the stores tighten their requirements, and the services you integrate with change their APIs. We stay on it — keeping it building, passing review, secure and supported — and we are the same phone number you have always called.