Your business is listed in places you’ve never heard of
And some of them are wrong. An old phone number. Hours from two summers ago. An address you moved out of in 2019. We find every one of them, fix them from a single record, and keep them fixed — across Google, Apple, Bing, Facebook and a hundred more.
Why one wrong phone number turns into forty
Nobody sat down and typed your business into a hundred websites. That is not how any of this happened.
A handful of data companies feed almost everybody. Business data flows out of a few big aggregators into directories, apps, GPS units, car dashboards, voice assistants and AI answers. You correct your hours on Google, feel good about it, and the old ones keep circulating through everything downstream because the source never changed. That is the part most business owners never find out until a customer tells them.
Search engines read the disagreement. When your name, address and phone say three different things across the web, Google has no way to know which is right — so it trusts all of it a little less. Consistency is not a bonus. It is the foundation the rest of your local visibility sits on, including everything we do on the SEO side.
And it is no longer just search. When someone asks a phone or an AI assistant who is open near them right now, the answer is built from this same listing data. Being wrong in a directory you have never visited is how you get left out of an answer you never see.
Six ways a listing quietly costs you a customer.
None of these announce themselves. That is the whole problem — the customer who gave up never calls to tell you why.
You moved
The new address went on your website and your Google profile. It did not go on the two dozen directories that copied the old one years ago, and those are still handing out driving directions to a building you left.
You changed your phone number
Somewhere out there a listing is still showing the old line. It rings nowhere, or worse, it rings someone else. Every call that hits it is a customer who decided you were out of business.
Your hours are from last season
Summer hours in February. Open on a holiday you closed for. Somebody drives twenty minutes, finds a dark window, and leaves a one-star review about it. That review outlives the mistake by years.
There are two of you
A duplicate listing from an old employee, a former location, or a slightly different spelling of your name. Your reviews and your ranking split across both, and the one customers find is usually the neglected one.
A listing you never created
Directories generate profiles automatically from aggregator data. You never signed up, you have no login, and you cannot correct a word of it until somebody claims it on your behalf. Most businesses have several.
Your category is wrong
You are filed as a general contractor when the money is in roofing, or a restaurant when you are a bakery. Everything else can be perfect and you will still be missing from the one search that actually matters.
Six steps. The tedious ones are ours.
Listing management is not clever work. It is patient work — and the reason most businesses never finish it themselves is step three, not step one.
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01
We find out what is actually out there
Before we change anything, we scan the network and pull back every version of your business that exists — the ones you made, the ones you forgot, and the ones that generated themselves. You get the list: where you appear, where the details disagree, where you are missing entirely, and where there are two of you. Most owners are genuinely surprised by this list. It is also the fastest way to find out whether you need us at all.
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02
We write down the one true version
One master record, and everything else becomes a copy of it. Your name spelled exactly the way you use it — including whether it is “and” or an ampersand, which sounds trivial and is not. Address formatted the way postal data expects. Phone, hours, holiday hours, the categories you actually want to be found for, services, description, logo, photos, payment methods, links. We fill in the fields most people leave blank, because those blanks are where competitors get ahead of you.
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03
We claim and verify the profiles you own
This is the step that kills the do-it-yourself version. Half your listings need to be claimed before anyone can edit them, and claiming means automated phone calls with codes to type in, postcards to a location, logins created by an employee who left in 2021, and support queues. A Goober sits through all of it with you. You do not need to dig up passwords you never had.
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04
We push it everywhere at once
The master record goes out across 100+ sites, apps and maps. Google, Facebook and Bing update in real time; the wider directory network typically catches up over the next few days. Apple Business Connect covers Apple Maps, Siri and Wallet, which matters more every year and which almost nobody sets up on their own.
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05
We kill the duplicates
Every duplicate we find gets a suppression request, which typically takes about a week to take effect. Where a site handles it by hand instead, we file it and chase it. This is the step that quietly gets your reviews and your ranking back into one place instead of split across two half-listings.
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06
We keep watching, because it does not stay fixed
Listings drift. New duplicates appear from aggregator feeds, strangers submit “suggested edits” to your Google profile, platforms change fields and blank things out. We watch for it and put it back. Nothing about this is a one-time cleanup, and any agency that sells it as one is planning to disappear after month one.
The first few weeks
The heavy lift
Audit, master record, claiming and verification. This is the part with the phone calls, and we make them.
Every month after
We check what drifted
New duplicates, edits you did not make, fields that went blank. Fixed before you would ever have noticed.
Whenever anything changes
You tell one person
New hours, new number, a holiday closure. One message to us, and it lands everywhere. That is your entire job.
You also get your own login to the dashboard, so none of this is happening behind a curtain — you can see your listings, your reviews and your keyword rankings whenever you want. We wrote step-by-step guides for it, and if you would rather just call us instead of learning a dashboard, that is completely fine too.
Everything in the plan, and everything that isn’t.
The same list for every client, whether you have one location or nine.
In the plan
- A full audit of every place your business appears today, and what is wrong with each one
- One master record for your business — the version everything else copies from
- Claiming and verifying the profiles you own, including the phone-call runarounds
- Distribution to Google, Apple, Bing, Facebook and 100+ directories, apps and maps
- Duplicate detection and suppression, then watching for new ones
- The fields most people leave blank — categories, services, holiday hours, photos, description, payment methods
- Apple Business Connect, so you exist properly in Apple Maps and Siri
- Keyword rank tracking, so you can see where you actually stand locally
- Your own dashboard login, with how-to guides we wrote ourselves
- Unlimited changes — tell us once, we change it everywhere
- A Goober you can call when something looks wrong
- We cannot force a directory to accept a change. Some publishers verify by hand, some refuse automated updates, and a few are just slow. We push, we chase, we tell you where it is stuck. We do not control anyone else’s website.
- We do not promise you a ranking. Accurate listings are the foundation local visibility is built on — not a purchase of position on the map. Anyone selling you a guaranteed number one is selling something they cannot deliver.
- We do not write or answer your reviews. You will see them all in one place, and we will tell you when new ones land. Actively asking customers for reviews is a different service — that is review generation.
- We do not invent details about you. Hours, services, categories and descriptions come from you. If nobody has confirmed it, it does not go in your listing.
- We do not hold your profiles hostage. They are your listings, claimed in your business’s name. If you ever leave, you keep every one of them.
There are three ways to do this. Two of them don’t involve us.
We would rather you understood the whole picture and chose, than signed up because a sales page told you to. Here is the honest version of all three.
Free, plus every evening it takes. Genuinely workable for one location and a patient owner.
- You need a login for every site — and the ones you cannot log into are exactly the ones causing trouble
- Fixing Google does not fix the aggregators feeding everyone else, so old data comes back
- Duplicates mean finding it, proving it is yours, filing it, and waiting
- It is not hard. It is just long, and it never actually ends
Self-serve listing tools run roughly $20–$40 a month per location. Full reputation platforms run several hundred, usually on an annual contract.
- The software pushes data. It does not sit on hold with a directory’s support line
- Someone still claims the profiles, passes verification, picks categories and writes the descriptions
- The cheap tiers hold back duplicate tools and AI features as paid add-ons
- The enterprise platforms are priced for chains that already employ a marketing person
Quoted per business, month to month. The platform and the person are both in the price.
- You are on Birdeye — an enterprise platform — without an enterprise contract or a setup fee
- A Goober does the claiming, the verification calls, the categories and the monthly check
- You still get the dashboard, so nothing is hidden from you
- One phone call when something changes. That is the whole job
We quote listing management per business rather than off a price list, because the first month depends entirely on how much mess is already out there. A new business with one clean Google profile is not the same job as a thirty-year-old company with two old addresses and a phone number still circulating from a previous owner. Ask, and we will tell you the number before you commit to anything.
What we run you on, and why we’ll tell you if that changes
Right now every listings client of ours sits on Birdeye — the same platform national multi-location brands use. It syncs to over a hundred sites, updates Google, Facebook and Bing in real time, manages more than sixty fields per profile, finds and suppresses duplicates, covers Apple Business Connect for Apple Maps and Siri, tracks your local keyword rankings, and pulls reviews from every connected site into one place.
Bought directly, a platform at that level is priced for businesses with a marketing department and comes on an annual contract. You get it through us because we carry the licence across all our clients — and because the licence was never the valuable part anyway.
Here is the part most agencies leave out. We review the platform we resell, and we have looked hard at the alternatives — some are cheaper, some reach more directories, some do considerably less than they imply. If we ever decide a different platform serves our clients better, we will tell you why, we will move you, and your profiles stay claimed in your name through all of it. Nothing you own is tied to our software choice.
Because what you are actually buying is not a dashboard. It is the Goober who sits on hold with a directory for forty minutes so you do not have to.
Questions? We’ve got answers.
Still curious? Give us a call — we don’t bite.
Google, Facebook and Bing update almost immediately once we push. The wider directory network generally catches up within a few days. Duplicate suppression takes about a week per listing. Claiming is the unpredictable part — a profile that needs a postcard mailed to your address takes as long as the mail takes. Realistically, most of the visible improvement lands in the first few weeks, and the long tail finishes over the first couple of months.
For accounts you already control, we connect them through the dashboard so we can manage them — and you can disconnect any of it whenever you want. For everything else, we claim it fresh in your business’s name. And honestly, the accounts most people cannot find the password for are the ones we would have had to reclaim anyway.
It is the most important single listing, and it is not enough for two reasons. Google itself weighs whether your details are consistent elsewhere when deciding how much to trust you. And plenty of your customers are not on Google at that moment — they are in Apple Maps, in a car dashboard, on Facebook, or asking an AI assistant, all of which pull from data you never touched.
You keep them. Every profile is claimed in your business’s name, not ours, and they stay exactly as we left them. What stops is the syncing and the watching — new duplicates and drift start accumulating again, and you are back to fixing things one site at a time. But nothing gets taken away from you, and we will not make you chase us for access.
It changes the price and it is where this gets most worth paying for. Multiple locations multiply every problem — more duplicates, more crossed addresses, more chances for one location’s hours to land on another’s profile. Each location has its own record, and you switch between them in the dashboard from one login.
No, and we would be lying if we said otherwise. Consistent, complete, correctly categorised listings are a prerequisite for ranking locally — without them you are working against yourself. But position also depends on proximity, reviews, your website and your competitors. Listings clear the obstacles. If you want to actively compete for the top spots, that is SEO, and the two work well together.
Usually, yes, and it is one of the most common things we deal with. Directories generate profiles automatically from aggregator data, which is why you have listings you have never seen. We claim them so they become editable, correct them, and suppress the ones that are duplicates. Occasionally a site refuses or drags its feet — when that happens we will tell you rather than quietly leave it on a report.
Your dashboard surfaces the reviews landing on your connected listings, so you are not flying blind — but that is monitoring, not review management. Actively asking customers for reviews, getting them all into one inbox, and replying in your voice is a separate service with its own page: review management. Plenty of clients run both, and they work well together, because listings decide where the review requests can even land.