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Marketing · Reviews & reputation

Somebody is reading your reviews right now

They are deciding whether to call you based on what four strangers wrote about you, possibly years ago. Review management is how you take that back — more reviews coming in every week, every site watched, every review answered like a human wrote it. We set it up, we run it, you go back to work.

Review management from Techno Goober
Overview

Your reviews are the one piece of marketing you don’t write

You control your website. You control your ads. You do not control the sentence a customer types into Google at eleven o’clock at night — and that sentence is doing more selling for you than anything you paid for this month.

Here is what happens when nobody is minding it. A good business ends up with eleven reviews, three of them from 2019, one from the day the truck broke down. The competitor down the road has two hundred and a 4.8. You are not worse than them. You just asked less.

Asking is the whole trick, and it is the part everyone skips. Not because owners are lazy — because the moment to ask is twenty minutes after the job is done, and twenty minutes after the job is done you are already on the next one. Software remembers. You won’t, and neither would we.

Then there is answering. Every review deserves a reply, including the bad one — especially the bad one, because the reply is not written for the angry customer. It is written for the next forty people who read it and decide whether you are the kind of business that owns a mistake.

Review management is those two habits, run for you, every week, without you thinking about it. That is the entire product. Everything below is detail.

What’s included

Six jobs, none of them yours anymore.

Review management is usually sold as a dashboard. A dashboard is not the product. These six things happening every week without you is the product.

Getting them

The ask, sent for you

Every customer gets asked, by text or email, at the moment they are most likely to say yes.

  • Requests go out automatically after a job, sale or appointment
  • Text and email, because half your customers ignore one of them
  • One tap to the review site — no logins, no hunting
  • Polite follow-up for the people who meant to and forgot
Start asking
Seeing them

One inbox for every site

Google, Facebook, Yelp, and the industry sites you forgot you were listed on — all landing in one place.

  • Birdeye monitors what it describes as 200+ review sites
  • An alert the moment something lands, good or bad
  • Nothing sits unanswered for three weeks because you didn’t see it
  • Suspected fake and spam reviews get flagged for a look
See where I’m listed
Answering them

Replies that sound like you

Every review answered, in your voice, fast — the five-star ones and the one that ruined your Tuesday.

  • Drafted against your brand voice, not a template pack
  • You choose: posted automatically, or held for your approval
  • A Goober reads the difficult ones before anything goes out
  • Bad reviews handled the way that wins back the reader, not the argument
Hand off the replies
Using them

Reviews on your own website

The proof belongs on the page where somebody is deciding — not three clicks away on Google.

  • A live review feed built into your site, styled to match it
  • Updates itself as new reviews come in
  • Review schema so the stars have a chance of showing in search
  • We build it — the website is our day job
Put them on my site
Spreading them

Your best ones, out on social

A great review is a finished testimonial ad that somebody else wrote for free. Most businesses let it die on Google.

  • Strong reviews turned into branded graphics
  • Posted to your feeds on a schedule you set
  • Pairs with our social media management if you use it
  • Nothing goes out without your say-so
See social media
Learning from them

What they’re actually telling you

Two hundred reviews is a customer survey you never had to pay for. Somebody should be reading it.

  • Rating, review count and response rate tracked over time
  • The themes that keep coming up — the good and the sore spot
  • How you stack up against the competitor you keep losing to
  • A monthly summary in English, not a PDF of charts
Ask about reporting

Reviews also do quiet work on your search ranking. Google says plainly that review count and review score factor into local search ranking — which means the business with two hundred recent reviews is not just more convincing than you, it is above you.

How it works

Five steps, and four of them are ours.

The whole point of paying somebody for this is that it stops being a thing you have to remember. Here is the honest division of labour.

  1. 01

    We show you what a customer sees — free

    Before you spend a dollar. We pull your current rating, your review count, how recent the last one is, how many went unanswered, and the same numbers for two competitors. Then we get on the phone for fifteen minutes and walk you through it. Plenty of businesses take the report and fix it themselves. That is a fine outcome and we will still take the call.

  2. 02

    We connect your profiles

    Google Business Profile, Facebook, Yelp, and whichever industry sites matter in your trade. This is usually where owners discover a listing they forgot about with a two-star average sitting on it since 2021. We handle the connecting — you approve access and that is your part done.

  3. 03

    We turn on the asking

    We write the request messages in your voice, set the timing to match how your business actually runs, and wire it to whatever you already use to track customers — or set up a dead-simple way to trigger a request from your phone when a job is done. The goal is that asking stops being a decision you make and starts being something that just happens.

  4. 04

    We answer what comes in

    Replies go out fast, in your voice. You decide how much rope we get: everything posted automatically, everything held for your approval, or the sensible middle — five-star replies go out on their own, anything under four comes to you first. A real Goober reads the bad ones. We are not going to let a bot argue with an upset customer on your behalf.

  5. 05

    Once a month, we tell you the truth

    Reviews gained, rating moved, response time, what customers keep praising, what they keep complaining about, and where you sit against your competition. If the complaints are about something we cannot fix with software — a person, a wait time, a policy — we will say so, because that is the review problem worth knowing about.

The honest bit

We didn’t build the software. We run it.

The platform behind this is Birdeye — a reputation company that does review monitoring, requests and AI-assisted responses at a scale a Delaware agency has no business pretending it built. We would rather you heard that from us than found it in a footer.

What the software does
  • Sends the review requests and the follow-ups
  • Watches the review sites and alerts on anything new
  • Drafts responses in your brand voice
  • Flags reviews that look fake or abusive
  • Keeps the score, the trend and the competitor comparison
What software never does
  • Decide the timing that fits how your business actually works
  • Notice that the bad reviews all name the same employee
  • Know when a reply needs a phone call instead
  • Tell you the problem is the product, not the marketing
  • Pick up when you ring at four on a Friday

That second column is the whole reason to buy this from us instead of a credit card and a login. Birdeye sells to businesses direct, and if all you want is the tool, you can go get the tool. What you get here is somebody local reading it every week, a set-up that fits your trade, and one number to call when something goes sideways — alongside the website, the SEO and the social, so your reviews are not a separate island of marketing nobody owns.

FAQ

Questions? We’ve got answers.

Still curious? Give us a call — we don’t bite.

No, and be careful with anyone who says they can. A review that breaks a platform’s rules — fake, abusive, obviously a competitor, aimed at the wrong business — can be reported, and we will report it and chase it. An honest review from a genuinely unhappy customer is staying up. The good news is that it matters far less than you think once there are eighty others around it and a calm reply underneath it.

Asking is fine — Google encourages it. What is not allowed is paying for reviews, offering a discount in exchange for one, or only asking the customers you think will say something nice while quietly routing the unhappy ones somewhere else. That last one has a name, review gating, and it will get your profile in trouble. We ask everybody the same way. It is also, for what it is worth, the version that actually works.

Both, and we will tell you exactly where the line is. The software drafts against a voice profile we build with you. Straightforward five-star thank-yous can go out on their own if you want the speed. Anything critical stops and gets read by a person before it posts. We would rather answer a one-star review an hour later and get it right than in ten seconds and make it worse.

It is the reputation platform underneath the service — review monitoring across the sites, the request sending, the AI-assisted responses, the reporting. We name it because you deserve to know what you are actually being sold, the same way we name the media partner behind our streaming TV advertising. You still deal with us: one contact, one invoice, one person who knows your business. We just are not going to claim we wrote software that watches two hundred review sites.

We are not going to put a number on a web page, because it depends entirely on how many customers you serve and how happy they are. A shop with four hundred transactions a month and a shop with twelve are not the same problem. What we can tell you is the mechanism: a business that asks every customer, promptly, on a channel they read, ends up with dramatically more reviews than one that asks nobody — and almost every business we meet is asking nobody. On the audit call we will give you a realistic range based on your actual volume.

Yes. Google’s own guidance on improving your local ranking lists review count and review score as factors in local search results. It is not the only factor — relevance, distance and the state of your listings all matter, which is why review management sits next to our SEO and listings work rather than replacing it. But it is one of the few ranking factors your customers hand you for free if you remember to ask.

It is quoted per business, and there are no prices on this page on purpose. A single-location shop that needs the asking switched on is not the same job as a four-location operation with a thousand reviews and nobody answering them. The audit is free and comes with no obligation whatsoever — you will know what your reputation looks like either way, and we will give you a number on the same call.

No. We are based in Lewes and a good share of our clients are on Delmarva, but review management is delivered entirely remotely and we run it for businesses across the country. Your reviews are local to your customers — the people minding them do not have to be.

Call us Free review report
Free review report

Curious what yours look like? Let’s find out.

Fifteen minutes, no charge, no obligation: your rating, your review count, how many went unanswered, and how you compare to the competitor down the road. For businesses anywhere in the country. We don’t bite — promise.