You control your website. You control your ads. You do not control the sentence a customer types into Google at eleven o’clock at night — and that sentence is doing more selling for you than anything you paid for this month.
Here is what happens when nobody is minding it. A good business ends up with eleven reviews, three of them from 2019, one from the day the truck broke down. The competitor down the road has two hundred and a 4.8. You are not worse than them. You just asked less.
Asking is the whole trick, and it is the part everyone skips. Not because owners are lazy — because the moment to ask is twenty minutes after the job is done, and twenty minutes after the job is done you are already on the next one. Software remembers. You won’t, and neither would we.
Then there is answering. Every review deserves a reply, including the bad one — especially the bad one, because the reply is not written for the angry customer. It is written for the next forty people who read it and decide whether you are the kind of business that owns a mistake.
Review management is those two habits, run for you, every week, without you thinking about it. That is the entire product. Everything below is detail.