Good Web Design is a key component to having a successful business. Having an online presence is no longer optional, and your website is often the first place people interact with your brand. What do you want everyone’s first impression of your business to be like?
As a small business owner, you want a website that clearly and effectively demonstrates who you are and what you can do for potential customers while also grabbing their attention. In fact, according to Forbes, you only have about 10 seconds to leave a lasting impression.
If you run a Facebook page for your business, club, or job, you know that Facebook provides Insights on your page. They can be found under the Insights tab at the top of the page or directly below a boosted posts.
Insights are analytics on the post or page. They show you how successful your post or page is using exact numbers. In the Insights tab, you can see how well your page does daily, weekly, monthly, quarterly, and even annually.
The analytics are helpful for quickly seeing how popular or successful your posts are. But, what do they all mean? Learn more about words like Reach, Engagements, Clicks, Followers, and Likes.
When your children are using devices that can connect to the internet, you should be using Parental Restrictions to protect them. Apple makes it very easy to set Parental Controls on your iPhone, iPad, or iPod Touch. These restrictions allow you to control a number of things including purchasing, internet browsing, downloading apps, and viewing explicit content. Learn more about Parental Restrictions on iPhone below.
Why Use Parental Restrictions
There are parents who don’t let their kids play with technology. These old-school parents sometimes shame others for giving their kids screen-time, and they boast about how tech-free their kids are. Then there’s the rest of us. We’re the ones that need a few minutes of peace to cook dinner or just want the kids to be quiet on car rides.
Letting your children have screen-time doesn’t make you a bad parent. However, you should be doing everything you can to protect your kids and your wallet from the perils of the internet.
Parental Restrictions allow your children to use their devices and give you peace of mind while they do it. As a parent, all you want to do is protect your kids. The internet makes it easier for your kids to unknowingly interact with predators. To prevent that, use Parental Restrictions.
Social Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business.
If you’re too busy to run your social media pages, you should consider hiring a social media management company to do it for you. Posting regularly on social media can increase your sales by generating more brand trust from your followers and prospective customers. In fact, 75% of shoppers reported that they make buying decisions based on social media.
Don’t lose out on sales by neglecting your social media presence. Let the professionals groom and grow your social media presence while you focus on more important stuff.
SEO stands for Search Engine Optimization, and it is one of the best investments that a small business can make in its online presence. Implementing a few small strategies early on can drastically improve your business and allow you to grow your sales exponentially later on.
Don’t believe us? Here are 5 Reasons How SEO Benefits Small Businesses.
1. SEO Forces You to Build a Better Website
First and foremost, in order to have good SEO, you have to have a good website. Your website has to have lots of content, images, and information to give users everything they need to know.
An optimized website will have sufficient content and images for a user to read and understand. Why? The basis of SEO is for search engines to read hundreds of websites and use that information to determine which website best answers a searchers query.
There is a common misconception that you have to be a tech expert to understand cybersecurity. That is simply not true. There is a lot that you can be doing to protect your personal computer and your entire business with little to no knowledge of cybersecurity.
Everyone is a Target
Cybersecurity threats affect everyone. You might think that your digital footprint is small, or that your data isn’t that important, but everyone is a potential target. You could be poor or have a bad credit score, but identity theft should still be a concern.
Cyber Criminals and Identity Thieves generally follow a practice of cast a wide net to catch a few fish. They don’t care what fish they catch. They are only looking to catch one or two people that are gullible or vulnerable enough to attack.
If you happen to be the fish that they catch, they could potentially leave you with even worse credit, in more debt, and little to no way to work your way out of it. In some cases, you might not even know that you are facing a cybersecurity problem until it’s too late.
Your cell phones, laptops, tablets, and other devices are designed to withstand certain weather conditions. Developers know that your device will spend a lot of time outside and needs to be durable. However, that doesn’t make them perfect.
The wear-and-tear associated with summer conditions can seriously harm your device if you aren’t careful. Rather than spend hundreds of dollars to replace a device that was damaged this summer, learn how to protect them instead.
Concerned about your aging friend or family member? Sign them up for Techno Goober’s Senior Tech Support Services. Discounted tech help designed just for seniors. Learn more.
Avoid Extreme Heat
Your devices are built to withstand hot temperatures. However, they aren’t designed to withstand extreme temperatures.
In the summer, the black screen of your phone absorbs more heat than you think. In fact, exposure to extreme heat can cause some elements inside your phone to actually melt. Even in less extreme cases, the heat can damage the internal battery causing it to fail.
Something as simple as placing your phone in the dashboard of your car or out on your towel at the pool can cause your device to quickly overheat. To avoid paying for your mistake, here’s how to protect your device from the summer heat.
Social Media, and especially Facebook, is such a large part of our world that we often don’t stop to think before posting something online. This can spell problems for both our personal and our professional accounts.
Before you post, you should take a step back and carefully consider your post. For professional or business pages, you should be especially careful with what you post.
Use the tips below for crafting the perfect Facebook post.
Facebook Post Content
The content of your Facebook post is the part with words, the actual text portion. While this seems like the easiest part to create, there are some things you should consider first.
Length of the Post
The optimal length of a Facebook post is 40 characters. That’s right. 40. Well, some experts say up to 80 characters is ok too. That’s less than the original Tweet length. Of course, you can add up to 63,206 characters total, but you don’t want to. You want 40-80.
After you’ve met with your designer to go over the basics, they will take a week or two to start designing a sample for you. The only information they have to work with is what you told them in the meeting or in your artwork questionnaire. Sometimes, that information might not have been enough. Sometimes, the wires get crossed and the design doesn’t turn out exactly how you were imagining.
Don’t get discouraged. Don’t get angry. It’s time to get down to work and figure out exactly what you need to do to get your message across to them and get a design that meets your needs.
1. Be Specific
This is the most important piece of advice in this article. That’s why it’s at the top. When giving feedback to your designer, whether you love it or hate it, you have to be as specific as possible. Don’t beat around the bush or use vague language. They are pretty talented designers, but they can’t read minds.
Providing feedback to your designer about your new website can be challenging. You may not know what lingo to use, or what you are feeling. Take your time, review the design several times. When you feel you’ve had adequate time to review the site and absorb everything that is happening, then it’s time to start providing feedback.
You can use the handy comment function built-in to the page we sent you. This is helpful when making very specific comments. But what about the other questions you may have? Learn how to word your feedback in a constructive way to help your designer.
1. Look at other websites.
To start, look at other websites. Look at your competitors locally and nationally. Look at bad websites and look at amazing websites. This will give you an idea of what you may want to strive for, and what you don’t like.
Note the look, feel, and function of websites you like and don’t like. Having another website to look at could help the designer understand what you are looking for when you aren’t sure how to put it into words.