Social media management that actually sounds like you
A written record of your voice, a month of posts planned in one go, images made to match, and a calendar you approve before a single thing goes out. AI does the volume. Goobers do the judgment. You have the final say.
This is Shelby. She runs social media here, and she is about to walk you through the whole thing.
So… does a robot write my posts?
Partly, and we would rather tell you now than have you work it out from the captions. Here is the honest division of labour.
The machine does the volume. Pulling ninety days of your numbers, working out which slots your audience is actually awake for, drafting twenty captions in an afternoon, generating the images. That is the part that used to make consistent posting expensive.
A Goober does the thinking. What your business is actually promoting this month. Which draft is wrong about you. Which claim we are not allowed to make because nobody has checked it. What to cut. A person reads every post before you ever see it.
You get the final say. The whole month arrives in one place, captions and images together, and nothing is scheduled until you have said yes. Not one post. That is a hard rule in how we work, not a courtesy.
Seven steps. Every month. In the same order.
Most social media gets done in a panic on a Sunday night. Ours runs on a calendar, and the calendar is the same every month — which is the only reason it stays consistent when your season gets busy.
Shelby builds the month before it starts — that is why nothing gets written in a panic on a Sunday.
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01
We write your voice down
Before a single post is drafted, we build a voice profile for your business — from your brand guide, your website, and your own last ninety days of posts. Tone, the three to five things you are actually here to talk about, the words you use, the ones you never would, hashtags you already own, and what your year looks like season by season. Then we ask you the things no website can tell us: what is coming up, what is off limits, whose personality should come through. No voice profile, no writing. We do not draft a client from a template.
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02
We read the numbers before we write anything
Every month starts by pulling the last ninety days off your accounts: which posts got reach, which got ignored, what people actually saved and shared, and the times of day your followers are awake and looking. We also check what is already on your calendar so we do not talk over your own announcement. This is data, not opinion — it just decides what gets written next.
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03
The whole month gets planned in one sitting
Eight, twelve or twenty posts, depending on your plan, spread across the month and mixed on purpose — what you sell, seasonal advice, your work and your team, reviews worth repeating, and the occasional straight ask. The mix tilts toward whatever performed last month and toward what is actually happening in your business in the weeks ahead. Every post arrives with the caption written in your voice, the hashtags you already use, the platform and the slot, a note on the image, and one line saying why this post, now.
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04
Images made to match, or asked for honestly
Each post gets an image generated to your palette, sized right for the platform, with your logo placed the way your brand rules say — small, in a corner, never over a face. Where a real photograph would obviously beat a made one — your crew, your food, the actual job you finished on Tuesday — we do not fake it. We mark that slot and tell you exactly what to send.
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05
You see the month before anyone else does
The finished plan comes to you as one thing: the calendar, every caption, every image, in the order it will go out. Change what you want changed. Kill what you do not like. Nothing enters the scheduler until your approval is on the record — and we mean on the record, in writing, not a nod in a hallway. Any Goober who picks the plan up later can see you said yes, and no Goober can schedule it if you did not.
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06
Scheduled into the slots that actually work
Approved posts get loaded with their images and scheduled — each one at the best time for that platform and that audience, rather than whenever somebody happened to hit send. Then it runs. You do not think about it again until the plan for next month turns up.
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07
We tell you what worked, including when nothing did
At the start of the following month you get the short version: the three posts that landed, the three that did not, what they had in common, and the one or two things we are changing in next month’s mix because of it. It is a few hundred words, not a forty-page dashboard export. And if the honest answer is that nothing stood out, that is what it will say. Those findings go straight back into your voice profile, which is why month six is better than month one.
Early in the month
Last month, reviewed
The numbers, what they mean, and what we are changing because of them.
Around the 20th
Next month, in your hands
The full calendar, ready for you to approve, edit or reject — with time to spare.
All month long
Posts go out on their own
Approved, scheduled, timed. Nothing needed from you unless you want to add something.
Something come up mid-month — a last-minute event, a cancellation, a bit of good news? Tell us and we will write that post, show it to you, and drop it into the next good slot. The monthly plan is the backbone, not a cage.
What you get, every month.
The same list for every client. What changes between plans is how many posts sit on top of it.
Every post is written, designed and checked by Shelby before it reaches your feed.
In every plan
- A written voice profile for your business, kept current as we learn
- A full month’s calendar, planned and delivered before the month starts
- Captions written in your voice, with hashtags you actually use
- An image for every post — generated to your palette and branded with your logo
- Your approval on the whole month before anything is scheduled
- Scheduling into the best slot per platform, per audience
- A short monthly review of what worked and what changes next
- Ad-hoc posts when something comes up mid-month
- We do not answer your comments and messages. When somebody asks whether you are open Sunday, that answer should come from you, not from an agency guessing. What we can do is watch for you — our AI agents send you a daily report of the comments and messages waiting on a reply, so nothing sits for a week. Replying stays yours.
- We do not boost posts or run ads from this plan. Paid is a different craft with a different budget — it lives in ad packages, priced separately and honestly. If you want an existing post boosted, we will run it for 20% of the boost spend or $50, whichever is greater. Posts created specifically for a campaign are quoted on top of your plan.
- We do not publish anything you have not approved. Ever, including the ad-hoc ones.
- We do not invent facts about you. No prize you did not win, no hours you did not set, no offer nobody signed off. If a caption needs a claim, it comes from you or from your website, or it does not go in.
Eight, twelve, or twenty a month.
Everything above is in all three. The only real question is how loud you need to be — and the honest answer usually depends on your industry and how much competition is already posting.
About two a week. Enough that a customer checking you out never finds an account that died in March.
- Good for quieter verticals and steady, year-round businesses
- One platform, or the same post across two
- The full process — voice profile, plan, approval, review
About three a week. The volume most small businesses actually need to stay in a feed.
- Room for a proper mix — services, seasonal, your work, reviews, offers
- Facebook and Instagram as standard
- The full process — voice profile, plan, approval, review
Most weekdays. For seasonal businesses, busy calendars, and anyone in a crowded market.
- Enough volume to run events, promotions and a season at once
- More platforms, and platform-specific versions where it matters
- The full process — voice profile, plan, approval, review
We quote social media per business rather than off a price list, because what it costs genuinely depends on how many platforms you are on, whether photography has to be arranged, and how much has to be built from scratch in the first month. Tell us which of the three sounds about right and we will put a number on it before you commit to anything.
One post doing well? Put money behind it.
Every so often a post takes off on its own, and handing that one post a small budget is the cheapest marketing you will do all month. Boosting is not a campaign — it is pushing something that already works in front of more people.
When a post takes off, Shelby is the one watching the comments and telling you it is worth backing.
You pay the boost spend itself, plus 20% of it for us to pick the audience, set the radius and budget, run it and watch it. If 20% works out to less than $50, the fee is $50 — a $40 boost still takes a person the same half hour as a $400 one.
| You spend | Our fee | You pay |
|---|---|---|
| $100 | $50 | $150 |
| $250 | $50 | $300 |
| $500 | $100 | $600 |
| $1,000 | $200 | $1,200 |
$250 is where the 20% overtakes the minimum. Below that, the fee is flat.
What the fee covers
- Choosing the post — or telling you straight that this one is not worth the money
- Audience, location radius, budget and run length set to what you actually want out of it
- The boost watched while it runs, not set going and forgotten
- What it did when it finished, in plain numbers — reach, clicks, what it cost you per result
Posting reaches your followers. Paid reaches everyone else.
Organic posting keeps you credible with people who already found you. Advertising is how you get in front of people who have never heard of your name — a different job, a different budget, and a different craft. Every package runs on Facebook and Instagram, and your ad spend is included in the price you see. All three are month-to-month; cancel any time after the first three.
Organic and paid land in the same monthly report, so you can see which one did the work.
Four ads a month across two neighbourhoods. Where most local businesses start.
- Monthly strategy meeting
- 4 basic ads on Facebook & Instagram
- Ad copy and calls to action, written for you
- Mobile-optimized creative
- Up to 2 target locations a month, detailed targeting in a 10-mile radius each
- Minimum 1-week runtime per ad
- Monthly analytics report
- Ad spend included
Eight ads a month, two of them built from scratch, over twice the territory.
- Monthly strategy meeting
- 6 basic ads plus 2 unique ads on Facebook & Instagram
- Ad copy and calls to action, written for you
- Mobile-optimized creative
- Up to 4 target locations a month, detailed targeting in a 10-mile radius each
- Minimum 1-week runtime per ad
- Monthly analytics report
- Ad spend included
Every ad built for you, running longer, over a wider radius, with tracking on your website.
- Monthly strategy meeting
- 6 unique ads on Facebook & Instagram
- Ad copy and calls to action, written for you
- Mobile-optimized creative
- Up to 4 target locations a month, detailed targeting in a 15-mile radius each
- Minimum 2-week runtime per ad
- Bi-weekly analytics report
- Pixel tracking on your website
- The largest share of the budget going to ad spend
- Video slideshow upgrade — $50 per ad
- Facebook event marketing — $50 per event
- Weekly report monitoring — $150 a month
- A/B testing — priced on the test
- Ad duration extension — priced on the run
- Reach expansion — priced on the reach
- Landing page creation — quoted for the page
Not sure which one? The honest starting point is usually Package 1 for a month or two, because the first round of ads teaches us more about your customers than any amount of planning does. We would rather move you up once we know what works than sell you the biggest number today.
Businesses who let us do it.
A few of the reviews we are proud of.
“Their team and products are the best! You guys are awesome and we love our new website!”
“Responsive, fast, efficient, affordable and simply great to work with.”
“Timely service without disruption. Highly recommend for their knowledge and reputation.”
Straight with you: those are reviews of Techno Goober as a whole, from clients across web, marketing and support — not testimonials about social media specifically. We would rather show you real ones and say what they are than write flattering fiction about a service. If you want to talk to a business whose social we actually run, ask on the call and we will put you in touch.
Questions? We’ve got answers.
Still curious? Give us a call — we don’t bite.
It writes the drafts, working from a voice profile we built specifically for your business — not a generic template. A Goober then reads every caption before it reaches you, and you read them all before anything is scheduled. Three passes, two of them human. That is why they do not read like the AI slop you have been scrolling past.
You approve the month, not each post one at a time — the whole calendar arrives together, usually around the 20th, and most clients get through it in fifteen minutes. Change what you want, cut what you do not like. But yes: nothing is scheduled without your yes on the record, and that is not negotiable.
No, and that is deliberate. When somebody asks whether you can fit them in Thursday, or complains about something that happened in your shop, the answer has to come from someone who actually knows — not an agency guessing on your behalf. We will tell you what is sitting there waiting. The replying stays with you.
Tell us and we write it. A cancellation you want to fill, an award, a new hire, weather closing you early — we draft it in your voice, show it to you, and drop it into the next good slot. The monthly plan is the backbone; it is not a reason to go quiet when something actually happens.
Sometimes, and we will always be specific about which ones. Most images we generate to your palette and brand. But a photo of your actual team, your actual food, or the job you actually finished will beat anything generated, every time — so for those slots we ask rather than fake it. If you would rather not chase photos at all, we can bring in a local photographer we trust, and the same goes for video when a job calls for it.
Facebook and Instagram as standard, because that is where most of our clients’ customers actually are. Others are on the table — we will tell you honestly if we think a platform is a waste of your money rather than sell you a presence on it.
Not in the management plan. Organic posting and paid advertising are different jobs with different budgets, and bundling them is how agencies hide what you are paying for. You can absolutely buy both from us — the ad packages are further up this page, from $500 a month with your ad spend included, and boosting a post you already published is cost plus 20%, $50 minimum. Plenty of clients run both; plenty run just one.
Consistency shows up immediately — within a month your account stops looking abandoned, which matters more than most people think when a customer is checking you out. Reach and engagement move slower, and the honest answer is a few months, because each monthly review feeds what we learned back into the plan. Anyone promising you a number by week three is guessing.