Why Your Small Business Needs Social Media
Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online.
Why Social Media?
Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next.
Despite its ever-changing nature, you need social media. To reach your audience, you need to be where they are.
68% of US Adults are on Facebook, 81% of millennials use on Twitter daily, and 97% of adults are on at least one social network every day. (Source)
The best statistic for social media though? 74% of Shoppers Make Buying Decisions Based on Social Media. (Source)
[bctt tweet="74% of shoppers make their buying decisions based on social media! #socialmedia #smm" username="Techno_Goober"]
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
The Internet Never Sleeps
Running a small business often means working long hard hours to achieve your dream. Then on top of that, you have to manage your own Facebook? That’s a lot more work every day.
A lot goes into ensuring that your business has a positive presence online that will gain attention and drive sales.
What does it mean to run a Facebook page?
Managing a social media page is more than just regular posting. To effectively grow your business through social media, you’ll need to:
- Cultivate engagement (likes and comments) on your posts,
- Respond and engage with your followers,
- Manage messages,
- Generate reviews,
- And manage your brand’s reputation online.
Do you have time for keeping up with 24/7 activity on your social media account? Probably not. You have a business to run, employees to manage, products to create, and much more.
Don’t waste your time trying to manage your website and social media too. Leave that to the professionals.
Hire a Social Media Manager
An experienced social media manager will develop a clear strategy for growing your business through social media. This strategy will consist of a posting schedule, contests, review generation, and increasing your follower count.
Work with your social media manager to create quality content such as images, videos, contests, and case studies to keep your social media active and fresh.
You have a business to run, and your social media manager knows that. However, you’re the expert on your business. You’ll need to help them learn about your brand before they can run the page without your help.
Get Social Media Management with Techno Goober
Your business can grow with the help of professional social media management. Save yourself time and hire the experts at Techno Goober.
We know Sussex County. We know the market, and we understand the audience. Let us help you dive into online marketing to help your business flourish.
We offer monthly social media management plans to fit your budget. Call the Goobers today to schedule your free consultation and see how social media could boost your sales in a little as one month.
Call Techno Goober today at 302-645-7177 to discuss social media management for your small business.