If you run a Facebook page for your business, club, or job, you know that Facebook provides Insights on your page. They can be found under the Insights tab at the top of the page or directly below a boosted posts. Insights are analytics on the post or page. They show you how successful your…
Continue ReadingSocial Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business. …
Continue ReadingSocial Media, and especially Facebook, is such a large part of our world that we often don’t stop to think before posting something online. This can spell problems for both our personal and our professional accounts. On Facebook, you can post just about anything. Of course, some things are off limits based on the Terms…
Continue ReadingWe are always talking about how beneficial Facebook, Instagram, and other social media platforms can be for your business. Seriously, check out these other posts about managing your social media accounts. But, what about when you need help getting followers? Posting amazing posts regularly is great, but if no one is following you then no…
Continue ReadingPosting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up! Knowing Your Audience If your audience is…
Continue ReadingWhen it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now: Reviews Followers Referrals Retention Others? Reviews The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that…
Continue ReadingDoes your business, like many others, rely on Facebook to remain connected to your customers? Do you use Facebook for its free marketing opportunities? Does your Facebook page drive traffic to your website? All of that and more could be changing for your business. Facebook is always changing, but the most recent change will prevent…
Continue ReadingYou created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right? WRONG. Social Media…
Continue ReadingOnline presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online. Why Social Media? Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next. Despite its ever-changing nature, you need social media. To…
Continue ReadingPeer-to-Peer Trust Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users. To compensate for this loss of trust in big media, users are turning to each other.…
Continue Reading