When Get Decked came to Techno Goober, they weren’t struggling because they weren’t good at what they do.

They were struggling because the internet didn’t know how good they were.

Get Decked has been building high-quality, long-lasting composite decks for over 40 years. They don’t do patch jobs. They don’t do quick fixes. They build premium outdoor living spaces designed to last — the kind of decks that don’t need constant repair.

But online? That story wasn’t being told.

And Google didn’t know where to find them.

The Problem: Marketing That Didn’t Match the Brand

Get Decked traditionally worked in very specific areas throughout Delaware and Pennsylvania — especially places like Middletown, DE and surrounding townships.

Yet they weren’t being found in those areas.

Here’s what we uncovered:

• Their website was outdated and not structured for modern SEO.
• There were no strategic town pages targeting the areas they wanted to dominate.
• They were running SEO services, but there was no visible on-site effort supporting geographic expansion.
• They were using a third party for Google Ads — but didn’t feel confident it was working.
• They were getting leads… but not the right leads.

Instead of attracting homeowners ready to invest in brand-new composite decks, they were receiving inquiries about deck repairs.

That’s not their business model.

They build decks that don’t need repair.

So we rebuilt the strategy from the ground up.

Step 1: Rebuild the Website the Right Way

We built a modern, SEO-structured WordPress website that clearly communicates:

• They are premium deck builders
• They specialize in new construction
• They use high-quality composite materials
• They build decks that last for decades

The messaging shifted from generic “deck contractor” language to strong positioning as a premier composite deck builder.

The website became a sales tool — not just an online brochure.

Step 2: Town Pages That Tell Google Where They Work

Google doesn’t guess.

It needs signals.

So we immediately began implementing strategic town and township pages throughout:

• Delaware (including Middletown, DE and surrounding areas)
• Pennsylvania townships where they traditionally work

Each town page was written with:

• Unique content
• Local relevance
• Clear service positioning
• Internal linking structure
• Proper SEO formatting

This helps Google understand:

“Get Decked is a premier deck builder in Middletown, DE.”
“Get Decked serves homeowners throughout southeastern Pennsylvania.”

Instead of hoping they show up — we told Google exactly where they belong.

Step 3: Improve Their Name, Address & Phone Consistency (NAP)

Your Name, Address, and Phone number (NAP) consistency is one of the most overlooked factors in local SEO.

If Google sees conflicting information across directories, it lowers trust.

We implemented Birdeye listing management to:

• Push accurate NAP information to major directories
• Eliminate inconsistencies
• Ensure every listing is up to date
• Strengthen local search credibility

This creates a clean digital footprint — everywhere someone finds Get Decked online.

It’s one of the easiest ways to stay competitive in local markets.

Step 4: Take Over Google Ads & Align with SEO

The client told us something important:

“We’re getting leads, but they’re not the ones we want.”

That’s a targeting issue.

We took over their Google Ads campaigns and aligned them directly with the SEO strategy.

Instead of operating separately:

• SEO and Paid Ads now work together.
• Town pages support paid campaigns.
• Campaign targeting focuses on new deck builds.
• Messaging filters out repair traffic.

Now we can show them exactly how campaigns are performing in:

• Delaware
• Pennsylvania

And most importantly — whether they’re generating the right type of project inquiries.

Efficiency matters.
We don’t just spend ad dollars. We protect them.

The Result: The Right Leads in the Right Locations

The transformation wasn’t about just rankings.

It was about alignment.

Now:

• Their website reflects the quality of their craftsmanship.
• Google understands where they want to work.
• Their listings are accurate across the web.
• Paid campaigns are strategically targeted.
• The leads match their business model.

They’re not chasing repair work.

They’re building high-end decks for homeowners ready to invest in something that lasts.

Why This Matters

A great company with poor digital positioning will always feel like marketing “isn’t working.”

But when your website, SEO, town strategy, listings, and paid advertising all work together — momentum builds fast.

That’s what happened here.

Want Results Like Get Decked?

If you’re a contractor working in specific towns — and you’re not showing up there — the problem likely isn’t your craftsmanship.

It’s your digital foundation.

Techno Goober specializes in building marketing systems that:

• Align with your business model
• Attract the right customers
• Target the right locations
• Make your ad spend efficient
• Strengthen your local search presence

Check out the incredible work Get Decked is doing at:
https://www.getdeckedinc.com/

And if you’re ready to stop guessing and start building digital momentum, let’s talk.

Because great companies deserve to be found.