How Techno Goober Helped Get Decked Dominate Delaware & Pennsylvania

When Get Decked came to Techno Goober, they weren’t struggling because they weren’t good at what they do. They were struggling because the internet didn’t know how good they were — and Google didn’t know where to find them.

Get Decked has been building high-quality, long-lasting composite decks for over 40 years. They don’t do patch jobs or quick fixes. They build premium outdoor living spaces designed to last — the kind of decks that don’t need constant repair. But online, that story wasn’t being told.

The problem: marketing that didn’t match the brand

Get Decked traditionally worked in very specific areas throughout Delaware and Pennsylvania — especially places like Middletown, DE and surrounding townships. Yet they weren’t being found in those areas. Here’s what we uncovered:

• Their website was outdated and not structured for modern SEO.
• There were no strategic town pages targeting the areas they wanted to dominate.
• They were running SEO, but there was no visible on-site effort supporting geographic expansion.
• They used a third party for Google Ads, but didn’t feel confident it was working.
• They were getting leads… but not the right leads.

Instead of homeowners ready to invest in brand-new composite decks, they were receiving inquiries about deck repairs. That’s not their business model — they build decks that don’t need repair. So we rebuilt the strategy from the ground up.

Step 1: Rebuild the website the right way

We built a modern, SEO-structured WordPress website that clearly communicates that they are premium deck builders who specialize in new construction, use high-quality composite materials, and build decks that last for decades. The website became a sales tool, not just an online brochure.

Step 2: Town pages that tell Google where they work

Google doesn’t guess — it needs signals. So we implemented strategic town and township pages throughout Delaware (including Middletown, DE and surrounding areas) and the Pennsylvania townships where they traditionally work. Each page was written with unique content, local relevance, clear service positioning, internal linking, and proper SEO formatting. Instead of hoping they show up, we told Google exactly where they belong.

Step 3: Improve NAP consistency

Your Name, Address, and Phone number (NAP) consistency is one of the most overlooked factors in local SEO. If Google sees conflicting information across directories, it lowers trust. We implemented listing management to push accurate information to major directories, eliminate inconsistencies, and strengthen local search credibility.

Step 4: Take over Google Ads and align with SEO

The client told us something important: they were getting leads, but not the ones they wanted. That’s a targeting issue. We took over their Google Ads and aligned them directly with the SEO strategy, so SEO and paid ads now work together, town pages support paid campaigns, and messaging filters out repair traffic. We don’t just spend ad dollars — we protect them.

The result: the right leads in the right locations

The transformation wasn’t just about rankings. It was about alignment. Now their website reflects the quality of their craftsmanship, Google understands where they want to work, their listings are accurate across the web, paid campaigns are strategically targeted, and the leads match their business model.

Want results like Get Decked?

If you’re a contractor working in specific towns and you’re not showing up there, the problem likely isn’t your craftsmanship — it’s your digital foundation. Check out the incredible work Get Decked is doing at getdeckedinc.com. And if you’re ready to stop guessing and start building digital momentum, let’s talk. Because great companies deserve to be found.