Social Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business.
If you’re too busy to run your social media pages, you should consider hiring a social media management company to do it for you. Posting regularly on social media can increase your sales by generating more brand trust from your followers and prospective customers. In fact, 75% of shoppers reported that they make buying decisions based on social media.
Don’t lose out on sales by neglecting your social media presence. Let the professionals groom and grow your social media presence while you focus on more important stuff.
SEO stands for Search Engine Optimization, and it is one of the best investments that a small business can make in its online presence. Implementing a few small strategies early on can drastically improve your business and allow you to grow your sales exponentially later on.
Don’t believe us? Here are 5 Reasons How SEO Benefits Small Businesses.
1. SEO Forces You to Build a Better Website
First and foremost, in order to have good SEO, you have to have a good website. Your website has to have lots of content, images, and information to give users everything they need to know.
An optimized website will have sufficient content and images for a user to read and understand. Why? The basis of SEO is for search engines to read hundreds of websites and use that information to determine which website best answers a searchers query.
Social Media, and especially Facebook, is such a large part of our world that we often don’t stop to think before posting something online. This can spell problems for both our personal and our professional accounts.
Before you post, you should take a step back and carefully consider your post. For professional or business pages, you should be especially careful with what you post.
Use the tips below for crafting the perfect Facebook post.
Facebook Post Content
The content of your Facebook post is the part with words, the actual text portion. While this seems like the easiest part to create, there are some things you should consider first.
Length of the Post
The optimal length of a Facebook post is 40 characters. That’s right. 40. Well, some experts say up to 80 characters is ok too. That’s less than the original Tweet length. Of course, you can add up to 63,206 characters total, but you don’t want to. You want 40-80.
We are always talking about how beneficial Facebook, Instagram, and other social media platforms can be for your business. Seriously, check out these other posts about managing your social media accounts.
But, what about when you need help getting followers? Posting amazing posts regularly is great, but if no one is following you then no one is seeing your awesome posts. You need to gain those followers first.
Followers Come and Go, Often
The goal with social media is to constantly be gaining followers. You want your count to be going up, never down. That may seem obvious, but it’s easier said than done. Take a look at Techno Goober’s Facebook Follower count:
Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
For example, Techno Goober’s domain name is technogoober.com.
Domain Names are an Investment
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.
This isn’t Paid Advertising I promise.
Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
- “Share this page/post to enter”
- “Like this page to enter”
- “Tag a friend to enter”
- Or using the reactions in an illogical way.
Net Neutrality has been in the news recently, but in our business, we find that a lot of people don’t truly understand what is going on. Let us break it down for you.
What is Net Neutrality?
Net Neutrality is the principle that the internet should be free and unimpeded. This ensures that freedom of speech is maintained. This seems a little scary, so let’s break it down a little further.
Search Engine Optimization is still a relatively unknown practice. Many of our clients have little to no understanding of how or why SEO would benefit them. These unknowns can make SEO seem intimidating. The fact is, though, SEO is vital for small businesses in Delaware. SEO helps you capture clients online through random Google searches, which in turn can convert online visitors into customers. Use SEO best practices to boost your rankings in Delaware.
4 SEO Mistakes to Avoid
There are many factors that contribute to SEO, and it is important to know what you are doing before embarking on this journey. Avoid common SEO mistakes, which could lower your search engine results drastically.