In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.
This isn’t Paid Advertising I promise.
Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
- “Share this page/post to enter”
- “Like this page to enter”
- “Tag a friend to enter”
- Or using the reactions in an illogical way.
Net Neutrality has been in the news recently, but in our business, we find that a lot of people don’t truly understand what is going on. Let us break it down for you.
What is Net Neutrality?
Net Neutrality is the principle that the internet should be free and unimpeded. This ensures that freedom of speech is maintained. This seems a little scary, so let’s break it down a little further.
Search Engine Optimization is still a relatively unknown practice. Many of our clients have little to no understanding of how or why SEO would benefit them. These unknowns can make SEO seem intimidating. The fact is, though, SEO is vital for small businesses in Delaware. SEO helps you capture clients online through random Google searches, which in turn can convert online visitors into customers. Use SEO best practices to boost your rankings in Delaware.
4 SEO Mistakes to Avoid
There are many factors that contribute to SEO, and it is important to know what you are doing before embarking on this journey. Avoid common SEO mistakes, which could lower your search engine results drastically.
You have a beautiful website, advertisement, blog post, or social media post, but it’s missing something. If you don’t have this one thing, you might not be making the most out of it.
Your users come to the site, they look at the home page, and then they leave. They go to the product page, but they never buy. They look at your ad, but you never get any calls. What makes a user do something? How do you get them to do what you want?
Are you getting the most out of your social media accounts? Social media is the perfect place to connect with past customers and convert potential customers into sales. Not leveraging Facebook means losing out on the easiest and cheapest marketing solution available.
Here are 5 things you should be doing to make the most of your Facebook. Contact Techno Goober for more help developing your personalized marketing plan.
Once upon a time, Techno Goober didn’t have the greatest marketing strategy. Living in a small town in a small state, we relied on word of mouth and neighborly love to gain clients. That’s not always enough though.
Eventually, we realized word-of-mouth marketing wasn’t sustainable. Business was slow, and we knew if we didn’t do something fast, we would start to struggle. As a web design company, we needed to up our digital marketing game. That’s when Techno Goober went through a sort of Marketing Renaissance.
There’s Got to be a Better Way
Have you ever found yourself looking at your social media pages and thought “there’s got to be a better way?”
We have. That’s why we thought it would be incredibly helpful to show off a few tools that can help take your social media marketing game to a whole new level! Use these three tools to really up your social media marketing game!
Odds are if you’re running a small business the last thing on your mind is your company’s brand. You might even ask, does it really matter that much?
Hell yes, it does!
Your brand isn’t just your logo. It’s how your customers experience your company. That means everything from your culture to the design of your business, to the way you and your employees interact with your customers has an impact on your branding. Learn more about branding your business.