AI Is Making Our Industry Better — Here’s What That Actually Looks Like
Flash intros, the app craze, four waves of “this replaces designers.” Frank Payton on why AI is different — and which parts of the job it actually improved.
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AI
How artificial intelligence is actually changing web design, SEO, marketing and tech support — written by the Goobers doing the work.
Your Competition Is Already Using AI. Here’s What That Costs You.
Census data says 37% of large firms use AI and under 20% of the smallest do. Frank Payton on what that gap actually costs, and three places to start this month.
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AI Is Collapsing the Software Stack — And That’s a Good Thing
Twenty subscriptions that did not talk to each other. Chad Lane on what actually changed to make consolidation viable, the tradeoffs, and the one thing we refused to fold in.
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AI Can Do It. But Do You Know What It’s Doing?
The problem is not that AI is wrong. It is that it is 90% right, confidently. Chad Lane on the failures we clean up, and why the expert matters more now, not less.
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How AI Lets Us Do More SEO in Less Time
Where SEO hours used to go, what compressed, and what Nate Bradshaw does with the time instead — plus the four things he will not automate.
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AI Search Is Rewriting SEO. Here’s What Actually Changes.
AI Overviews appear on 42% of queries and cut organic clicks 38%. Nate Bradshaw on what the research really says and the five things that decide whether you get cited.
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How AI Hurts Graphic Design — and How It Helps
Why a generated logo falls apart on a truck door, and the parts of the job AI genuinely made better. Caitlyn York on the difference between labour and decisions.
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AI Is Everywhere. Here’s How We Use It Without Sounding Like It.
Yes, we use AI. Shelby Emory on the tells that give it away, the five-step process that removes them, and the places we refuse to use it at all.
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