SEO stands for Search Engine Optimization, and it is one of the best investments that a small business can make in its online presence. Implementing a few small strategies early on can drastically improve your business and allow you to grow your sales exponentially later on.
Don’t believe us? Here are 5 Reasons How SEO Benefits Small Businesses.
1. SEO Forces You to Build a Better Website
First and foremost, in order to have good SEO, you have to have a good website. Your website has to have lots of content, images, and information to give users everything they need to know.
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An optimized website will have sufficient content and images for a user to read and understand. Why? The basis of SEO is for search engines to read hundreds of websites and use that information to determine which website best answers a searchers query.
So again, the process is this:
- You create content on your website.
- Search engine reads your website and hundreds of others.
- A user searches a word, phrase, or question.
- The search engine ranks the websites it read based on the best answers for the searcher.
- The searcher clicks on a website to read more about the answer to their question.
Your goal? Be the website that the search engine thinks has the best answer. In turn, your website will be the one that searchers click on to read more.
SEO has been designed in order to force you to create the best website that answers the searcher’s question the very best. How? Have the very best website with the very best content.
The best part? A great website has more benefits for your business than just great search rankings. A great website creates more informed customers which builds trust in your company. In turn, that trust creates more sales for your business.
2. SEO is 24/7 Advertising
With SEO, your business is always advertising. You can build your business while you sleep, while you work, while you create new products, and so much more. Your great website with great rankings never stops working.
Every time a searcher sees your website, your business name, or your phone number in the search results, you are receiving free advertising. If you achieve the highly-coveted map result, searchers are seeing your business location as well.
3. SEO is a Long-Term Strategy
For a new business, Search Engine Optimization may seem like an expensive investment. But it is an investment in your business. Investments may seem expensive and fruitless at first. However, as your business grows, you will see the return that search engine optimization brings.
Every cent that you spend on Search Engine Optimization will come back to build your business 6 months down the road, 12 months down the road, and even 2 years down the road. The work you put into SEO will continue to benefit you and your business even after you stop paying for continuing SEO services.
The money you spend on SEO multiplies exponentially as it draws new sales for your business every day. The ROI for SEO is directly measurable. With a little time running analytics, you can see the exact correlation between your SEO efforts and your growing sales.
4. Small Businesses have a Fighting Chance Online
Large businesses can afford to spend more money on traditional advertising and even search engine advertising (like Google AdWords). Their seemingly endless funds can outspend your small business all day. However, SEO forces a level playing field.
Small businesses have an equal chance at the top search result in Google. The strategy for small businesses and large businesses is exactly the same. Create good content, use great images, and build links in an honest way.
A small SEO budget can go a long way even compared to large businesses. If you use your budget right and focus your attention where it needs to be, your business can easily attain high search rankings.
5. People Are Already Looking For You
No matter how long you have been in business, there are people online searching for you or searching for your services. There are about 40,000 searches every second or 3.5 billion searches every day. See the exact number of searches on Google today online. At the time of writing this, at exactly 11:00 am, there were already over 2.7 billion searches on Google.
That means that there are millions and millions of searches every day that you could be capturing and sending to your website. Now, don’t have too high of expectations. You won’t convert every search or every click into a customer.
However, remember what your dad told you as a kid? You miss 100% of the shots you don’t take. You miss out on a sale every time your business doesn’t appear in the top search results. Start recapturing those sales with Search Engine Optimization. Contact Techno Goober to learn more about how SEO could specifically benefit your business.