You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
For example, Techno Goober’s domain name is technogoober.com.
Domain Names are an Investment
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
Social Media Cross-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Cross-posting is harming your business.
Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online.
Why Social Media?
Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next.
Despite its ever-changing nature, you need social media. To reach your audience, you need to be where they are.
68% of US Adults are on Facebook, 81% of millennials use on Twitter daily, and 97% of adults are on at least one social network every day. (Source)
The best statistic for social media though? 74% of Shoppers Make Buying Decisions Based on Social Media. (Source)
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
Reviews Impact Peer Trust
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Traveling for business is required for many jobs. Working while traveling for pleasure is often a necessary evil for many small business owners as well. To protect you and your devices while you’re working on the go, you should understand the dangers of public Wi-Fi.
What is Public Wi-Fi?
Public Wi-Fi is any wireless network that can be accessed in a public place. This includes wireless internet at the airport, hotel, train station, library, coffee shop, and more. There is accessible wireless internet nearly everywhere you go. Some wireless service providers even offer Wi-Fi connectivity on major highways.
It may seem relatively harmless or even safe to connect to the wireless network at your hotel or local library. But there could be dangers lurking around every corner on these strange wireless connections. Dangers that you might not even notice or have any power against.
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.
Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify the information on your resume.
Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.
Today, the internet is considered a necessity. Nearly everything we do has ties to the World Wide Web. Downloading, streaming, and browsing are everyday activities. Whether you use the internet for work, pleasure, or something in-between, a slow internet connection can disrupt your entire day.
Don’t let a slow connection drive you crazy. Learn how to test your connection and determine exactly what the problem is. Can’t find a solution? Trust our Tech Experts to get the job done fast.
Unfortunately, a number of things can cause a slow connection. It could be your Wi-Fi router, it could be your service provider, it could be your machine, and it could be the websites you are trying to access. To determine exactly what might be causing your problem, try the following steps.
Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day.
Scrolling through your newsfeed on Twitter is no guarantee that you’ll find something funny. In fact, after a bad day, scrolling through your feed could be a very bad idea. A symphony of political rants and advertisements for mattresses or meal-prep services could make your day even worse.
Avoid the sound. Go straight to the source of entertainment. If you’re having a bad day, visit these Twitter profiles. We guarantee you’ll laugh. Follow them for a steady source of entertainment in your newsfeed from now on.
Techno Goober employs a brother-sister team. One tech and one amazing (and very humble) writer. Recently, a client approached Tech Steve (my brother) and asked about installing a Google Home.
The client wanted to know: Is Google Home worth it?
The product boasts voice-controlled services like music control, TV control, shopping lists, phone calls, texting, and smart home features like turning lights on and off. We all know that products may boast amazing services, but are the services really all that special?
In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.
This isn’t Paid Advertising I promise.
Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.