As small businesses, it’s important for us to be conscious of the security needs of our clients and customers. As a web development company, in particular, we must always be thinking about how to maintain the privacy and security of our clients AND our clients’ clients.
As a business, it is necessary to collect information about your client. This information can be used for a variety of purposes from leads to newsletters or even internal research. The most important thing that businesses must remember when collecting any information from clients is to collect only what you need and maintain transparency.
There are a number of factors that impact the security of your password from the complexity and length or even how easy it is to guess by those around you.
To check if your password is secure enough, ask yourself the following questions. (And answer honestly.)
- How long has it been since you last changed your password?
- Do you use the same one for more than one website?
- How many people know what it is?
- How complex or simple is it?
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
- “Share this page/post to enter”
- “Like this page to enter”
- “Tag a friend to enter”
- Or using the reactions in an illogical way.
At any given time, the web development team is juggling twenty or thirty projects at a time. Our tech team is often taking care of ten clients a day.
In a busy business like Techno Goober, we find that sometimes it can be difficult to keep up to date on all of our projects. In order to stay up to date, we utilize a number of systems to keep organized like Slack and Dropbox.
Net Neutrality has been in the news recently, but in our business, we find that a lot of people don’t truly understand what is going on. Let us break it down for you.
What is Net Neutrality?
Net Neutrality is the principle that the internet should be free and unimpeded. This ensures that freedom of speech is maintained. This seems a little scary, so let’s break it down a little further.
We’ve all been there. Your device isn’t working quite as expected, and you are starting to get really frustrated. You give Techno Goober a call to speak with one of our expert techs, but they give you that dreaded advice.
Turn it off. And turn it back on again.
Before you get angry, this actually works. The next time your device has a glitch, your Wi-Fi is acting up, your application is slow, or your laptop is acting up, try this advice. Turn it off then turn it back on again.
Rebooting your device can help with any number of issues. It works with desktop computers, laptops, tablets, game consoles, phones, printers, and wireless routers.
When you turn your device off and on again, it resets your device, and it begins reading the code from the beginning. Sometimes the computer loses its place like reading when you’re tired and accidentally skipping a line in your book. Going back to the beginning of the paragraph, like resetting your device, helps you find your place again.
Search Engine Optimization is still a relatively unknown practice. Many of our clients have little to no understanding of how or why SEO would benefit them. These unknowns can make SEO seem intimidating. The fact is, though, SEO is vital for small businesses in Delaware. SEO helps you capture clients online through random Google searches, which in turn can convert online visitors into customers. Use SEO best practices to boost your rankings in Delaware.
4 SEO Mistakes to Avoid
There are many factors that contribute to SEO, and it is important to know what you are doing before embarking on this journey. Avoid common SEO mistakes, which could lower your search engine results drastically.
Frank Payton, the Uber Goober at Techno Goober, shares his thoughts on contact forms after over 10 years developing websites for one client at a time.
Websites Generate Sales Leads
The core of Techno Goober lies in our ability to produce a quality website that produces leads. The most important reason to have a website is to have an online presence. That online presence lends credibility to your company or organization. It would be nice that your investment resulted in some return though right?
One of the methods for capturing leads from your website has always been the contact form. The goal of the contact form is for the user to fill it out. Then you receive it and contact them resulting in sales. Sounds pretty simple, but the flaws are undeniable.
Over time, I have come to despise this required form of lead generation, but my hatred has put our client’s websites in a better position because of it.
The short answer is 3-4 months.
The long answer is… as long as it takes.
Why does it take so long?
Web development takes a lot of work. Our projects run anywhere from 30 hours to 60 hours of work or more. That may not seem like three months of work, but we can’t do it all at once. This is a marathon, not a sprint. How do we stay organized and keep up with a project for that long?
Your website is your first impression. Potential customers see your website and decide whether you are the right place for them to take their business. Don’t lose clients because your website is outdated or hard to use. Call the Goobers today to schedule your free consultation: 302.645.7177
You are a small business trying to stand out in a sea of other small and large businesses. You need to convince your potential customer to choose you over your competitor. How do you do that?