Social Media Management is a vague term that could make some business owners hesitant about paying for the service. To dispel some of those hesitations and concerns, here is a guide for how social media management works with Techno Goober. It’s easy. We post to Facebook for you, so you can focus on your business.
If you’re too busy to run your social media pages, you should consider hiring a social media management company to do it for you. Posting regularly on social media can increase your sales by generating more brand trust from your followers and prospective customers. In fact, 75% of shoppers reported that they make buying decisions based on social media.
Don’t lose out on sales by neglecting your social media presence. Let the professionals groom and grow your social media presence while you focus on more important stuff.
Providing feedback to your designer about your new website can be challenging. You may not know what lingo to use, or what you are feeling. Take your time, review the design several times. When you feel you’ve had adequate time to review the site and absorb everything that is happening, then it’s time to start providing feedback.
You can use the handy comment function built-in to the page we sent you. This is helpful when making very specific comments. But what about the other questions you may have? Learn how to word your feedback in a constructive way to help your designer.
1. Look at other websites.
To start, look at other websites. Look at your competitors locally and nationally. Look at bad websites and look at amazing websites. This will give you an idea of what you may want to strive for, and what you don’t like.
Note the look, feel, and function of websites you like and don’t like. Having another website to look at could help the designer understand what you are looking for when you aren’t sure how to put it into words.
Do you need a new website? Are you struggling with where to begin? We understand that web design can be daunting.
When you work with an agency like Techno Goober, our expert designers will ask you a number of questions to get started. Questions like:
- What are some websites for businesses similar to yours?
- Are there any elements on those websites you like or dislike?
- Do you feel there is something missing from your competitors’ websites?
- Is there another website that you like how it looks, feels, or functions?
- Is there another website that you DON’T like how it looks, feels, or functions?
- What images, content or colors would you like to use?
- Do you need us to take or find photos for you?
Use this Beginner’s Guide to Web Design to gather your inspiration and kick-start your web design process.
Posting on social media is a great way to gain business for your company. It’s free advertising as you reach potentially hundreds or even thousands of customers and their friends. However, posting the same stuff over and over again will get boring for your followers. Mix it up!
Knowing Your Audience
If your audience is primarily current or past customers, then advertising for new customers on your social media may be a little like preaching to the choir.
Consider posting less for new customers and post more for your current and past customers instead. You may find that your posts will reach higher engagement, more shares, and more conversion. How?
When you post what your audience wants to see, they will interact with it more. When they share that post about how fun your company is, it may attract more new customers than a post about a sale or special for the very reason that more potential new customers are seeing it.
When it comes to managing your business’s reputation, there are a few key metrics you should be paying attention to. You know most of them by now:
The first one is obvious. You want to have different reviews from different customers in a variety of places to ensure that no matter where your prospective customers are looking. Encourage your happy customers to leave reviews on Yelp, Google, Facebook, and directly on your website. Bad reviews can be difficult to manage, but they will happen. Get help managing bad reviews.
You’ll want to keep your reviews fresh too. Reviews become outdated to prospective customers after a few weeks. You should aim to earn 1 new (positive) review every week. Rotate through your various review sites to ensure fresh content.
You just started a business and are looking to develop a website for your company. What do you do now? Pick a domain name.
Your domain name is the word or phrase that users type into the search bar to visit your website. You might call it the URL (although this is slightly different).
This is everything typed after the www. It does include the .com or .org but does not include anything after the slash like /about/ or /contact/.
For example, Techno Goober’s domain name is technogoober.com.
Domain Names are an Investment
Investing in domain names will help your company begin developing an online presence, which will contribute to your success down the road.
We call it an investment because you don’t buy your name outright. You purchase access to it for about one year like renting a parking space in a parking garage.
When should you invest in domain names? Make sure to purchase your domain names early in your business’s lifetime. Domain names get better with time, like aged fine wine.
What if you aren’t ready to focus on online shopping or marketing? Your business will benefit from having an online presence down the road when you want it.
If you wait too long to begin establishing your online presence, your business will be playing catch-up with other brands.
When buying domains, you are investing in your online presence for many years to come. Think ahead. Use this guide to pick and purchase the perfect domain name for your business.
Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
Reviews Impact Peer Trust
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Your website is your first impression. Potential customers see your website and decide whether you are the right place for them to take their business. Don’t lose clients because your website is outdated or hard to use. Call the Goobers today to schedule your free consultation: 302.645.7177
You are a small business trying to stand out in a sea of other small and large businesses. You need to convince your potential customer to choose you over your competitor. How do you do that?
Once upon a time, Techno Goober didn’t have the greatest marketing strategy. Living in a small town in a small state, we relied on word of mouth and neighborly love to gain clients. That’s not always enough though.
Eventually, we realized word-of-mouth marketing wasn’t sustainable. Business was slow, and we knew if we didn’t do something fast, we would start to struggle. As a web design company, we needed to up our digital marketing game. That’s when Techno Goober went through a sort of Marketing Renaissance.
Odds are if you’re running a small business the last thing on your mind is your company’s brand. You might even ask, does branding really matter that much?
Hell yes, it does!
Your brand isn’t just your logo. It’s how your customers experience your company. That means everything from your culture to the design of your business, to the way you and your employees interact with your customers has an impact on your branding. Learn more about branding your business.