You created the perfect post. It’s catchy, the image is great, and the hashtags are perfect. Why should you limit yourself to only posting it on Facebook? You can very easily copy and paste it into Twitter, right? In fact, you should do that for every post to keep Twitter active. Right?
Social Media Auto-Posting is an epidemic in our area. Businesses that don’t devote the time and effort to create unique posts for their different platforms appear lazy and repetitive.
All your customers see is a business that claims to care about its customers but ignores half of its potential customers with repeat content. Your business is losing customers with this fruitless practice.
Are you guilty?
Are you guilty of posting the same content on Facebook, Twitter, and Instagram? Have you gotten so used to this practice that you’ve resorted to setting your profile to automatically publish your Facebook posts on Twitter?
Learn more about why Auto-posting is harming your business.
Online presence—including your website, e-store, and social media—can grow your business exponentially. Work smarter not harder online.
Why Social Media?
Social media is ever-changing. From new social media platforms to new users, the social media world is rarely the same from one day to the next.
Despite its ever-changing nature, you need social media. To reach your audience, you need to be where they are.
68% of US Adults are on Facebook, 81% of millennials use on Twitter daily, and 97% of adults are on at least one social network every day. (Source)
The best statistic for social media though? 74% of Shoppers Make Buying Decisions Based on Social Media. (Source)
That’s right. A whopping 74% of shoppers will make a purchasing decision after researching social media about the brand and/or product. They will check reviews from other users, how active the company is online, how responsive the brand is to complaints, and other factors before making their decision.
If your brand isn’t online, you could be missing out on valuable connections.
Trust for most people is built and maintained via online interactions with their peers. For some people, this may seem inaccurate, but with the rise of “fake news,” big media is losing the trust of its users.
To compensate for this loss of trust in big media, users are turning to each other. Peer to peer influence is highly trusted. That’s where reviews come in. Users leave first-hand reviews online rating your business with 1-5 stars to show their friends and followers which businesses are trustworthy.
Reviews Impact Peer Trust
If you have a business page on Facebook, you know all about reviews. These reviews may seem trivial to some, but they can play a large part in the reputation of your business online and offline.
If someone rates your business poorly, even without a genuine reason, their peers will see and trust that review. If your brother, best friend, sister-in-law, or even cousin left a poor review of a restaurant saying the waiter was rude, would you go to that restaurant or keep your distance?
Job seekers have to be very careful with how they portray themselves on social media. You may not believe it, but your social media can be the straw that breaks the camel’s back for employers.
Online presence, or lack thereof, can make or break your job application. Whether you believe it or not, employers check your social media before making hiring decisions. They use your social media to verify information on your resume.
Employers also use your social media to check for personality and other red flags that might make you a bad fit for their work environment. In order to make yourself an appealing applicant, and to avoid putting up any red flags, use these 5 social media tips for getting hired.
Social Media is more than just a way to keep in contact with your Great Aunt Lil living in Florida. Social Media is an excellent opportunity for networking, advertising your business, saving memories, and, of course, laughing after you’ve had a bad day.
Scrolling through your newsfeed on Twitter is no guarantee that you’ll find something funny. In fact, after a bad day, scrolling through your feed could be a very bad idea. A symphony of political rants and advertisements for mattresses or meal-prep services could make your day even worse.
Avoid the sound. Go straight to the source of entertainment. If you’re having a bad day, visit these Twitter profiles. We guarantee you’ll laugh. Follow them for a steady source of entertainment in your newsfeed from now on.
In honor of our 1-Year Anniversary with Yext, here’s a post about how much we love them. As of February 1st, our company has had a service agreement with Yext for a full year. It has changed the way we run our business and the way we pitch new services to clients. Most importantly, it’s been an incredible asset to our clients.
This isn’t Paid Advertising I promise.
Ok, I got a little carried away there, but Yext truly has been an amazing service addition to Techno Goober. They offer a variety of services that fit right in with our robust web management offerings. Our clients (and our own web presence) have benefited greatly from our relationship with Yext.
In the past, your business or Facebook group may have run contests to gain popularity and have a little fun. Those contests may be a thing of the past with new Facebook Contest Guidelines.
Facebook’s guidelines now prohibit a number of actions by pages including:
- “Share this page/post to enter”
- “Like this page to enter”
- “Tag a friend to enter”
- Or using the reactions in an illogical way.
Search Engine Optimization is still a relatively unknown practice. Many of our clients have little to no understanding of how or why SEO would benefit them. These unknowns can make SEO seem intimidating. The fact is, though, SEO is vital for small businesses in Delaware. SEO helps you capture clients online through random Google searches, which in turn can convert online visitors into customers. Use SEO best practices to boost your rankings in Delaware.
4 SEO Mistakes to Avoid
There are many factors that contribute to SEO, and it is important to know what you are doing before embarking on this journey. Avoid common SEO mistakes, which could lower your search engine results drastically.
The short answer is 3-4 months.
The long answer is… as long as it takes.
Why does it take so long?
Web development takes a lot of work. Our projects run anywhere from 30 hours to 60 hours of work or more. That may not seem like three months of work, but we can’t do it all at once. This is a marathon, not a sprint.
Your website is your first impression. Potential customers see your website and decide whether you are the right place for them to take their business. Don’t lose clients because your website is outdated or hard to use. Call the Goobers today to schedule your free consultation: 302.645.7177
You are a small business trying to stand out in a sea of other small and large businesses. You need to convince your potential customer to choose you over your competitor. How do you do that?